Immunity Boosting Products Market 2022-2027 Size, Share, Growth, Trends and Forecast

According to the latest report by IMARC Group, titled “Immunity Boosting Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” The global immunity boosting products market is expected to exhibit a CAGR of 8.1% during 2022-2027. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Immunity boosting products refer to the various food products that possess immune-modulatory properties and offer specific and non-specific immune responses. Their consumption aids in boosting the immunity of individuals while minimizing nutritional deficiencies. Widely consisting of probiotics, prebiotics, dietary supplements and other food and beverage products, these consumables are a rich source of fibers, minerals, enzymes, vitamins, amino acids, and micro and macronutrients. They are an essential component of immunity care and preventive healthcare as their regular consumption assists the human body fight against numerous infections and viruses in an efficient manner.

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Immunity Boosting Products Market Trends and Drivers:

The global market is primarily driven by the growing consciousness regarding health and wellness among individuals. With the hectic lifestyle led by the working population, untimely consumption of meals, rising preference for smoking and consuming alcohol and a lack of physical activities are becoming increasingly prevalent among the masses. This has resulted in weakening their immune systems that, in turn, can adversely affect their health. In order to improve the metabolism rate of the body and prevent incidences of chronic lifestyle diseases, individuals are now preferring to consume immunity boosting products on a regular basis as a preventive measure, thereby providing a thrust to the market growth. Along with this, the increasing geriatric population and the high occurrence of chronic illnesses among them are also driving the growth of the market. The market is further driven by the rapid outbreak of global epidemics and pandemics across the globe in recent years.

The current state pertaining to the ever-increasing number of patients suffering from coronavirus diseases (COVID-19) has led the majority of the unaffected population to consume immunity boosting foods in an attempt to protect their body from being infected by the virus. Numerous organizations are also undertaking initiatives to spread awareness regarding the importance of maintaining high immunity amidst the pandemic, which has been instrumental in contributing to the market growth. Some of the other factors catalyzing the market growth include high investments in research and development and the advent of organic and non-genetically modified organisms (GMO) health supplements available in the form of flavor-enhanced gummies, soft gels and pills.

Report Segmentation:

The report has segmented the market into the following categories:

Competitive Landscape:

• Associated British Foods Plc
• Danone S.A.
• Diamond Foods (Snyder’s-Lance Inc.)
• Dole Food Company
• Fonterra Group Cooperative Limited
• Hines Nut Company
• Nestle S.A.
• Olam International
• Pinnacle Foods (Conagra Brands Inc.)

Breakup by Type:

• Supplements
• Beverages
• Food
  • Nuts and Seeds
  • Fruits and Vegetables
  • Dairy-based Products
  • Probiotics and Prebiotics
  • Others
• Others

Breakup by Distribution Channel:

• Convenience Stores
• Medical Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others

Breakup by Region:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

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