Global industry analysis
In four-wheeler vehicles, heated wiper fluid, also referred to as windshield cleaner, is used as a cleaning agent to enhance the visibility of the windscreen. This fluid is used to wash away road filth, tree sap, bird droppings, bugs, and other debris. It also protects against refreeze and dissolves light frost and ice, which can result in unexpectedly harmful glare.
In addition to cleaning, heated wiper fluid also serves as a disinfectant. The anti-freezing qualities of heated wiper fluid are usually derived from the fluid’s typical methanol component. The main ingredients are Methanol, Water, Detergents, Stabilizers, and Dye. Under a variety of weather conditions, heated wiper fluid provides great cleaning performance. Antifreeze and other additives included in proper fluids assist maintain the fluids liquid and microbial-free.
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Heated Wiper Fluid Market: Dynamics
The market of heated wiper fluid is majorly an organised sector contributing a fairly high percentage. The manufacturers of heated wiper fluid are highly focused in improving the functional properties by adding performance additives in order to make it more eco-friendly. De-icers washer fluid is the most selling wiper fluid among all fluids.
Product innovations to make low VOC heated wiper fluid is gaining importance among the major market players. The concentrated/dilutable heated wiper fluid type is preferred by retailers for its convenient packaging type, as they reduce the inventory space and can be displayed easily for product promotion and sales.
Heated Wiper Fluid Market: Drivers & Restraints
The increasing vehicular traffic of light motor vehicles, especially SUVs (Sport Utility Vehicles) as well as heavy commercial vehicle segment with tendency to spend on vehicle care and maintenance is a key factor for the growth of Heated Wiper Fluid market. The demand of heated wiper fluid in extreme climatic conditions as well as tropical climate zone is another driving factor for the product sales.
However heated wiper fluid contains methanol, a poisonous alcohol which is a volatile organic compound. It is hazardous even in small amounts to human health and the environment. The strict regulations on the use of heated wiper fluid’s existing VOC levels may hinder the product sales in the forecast period.
Heated Wiper Fluid Market: Segmentation
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Basis of VOC (volatile organic content) |
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Heated Wiper Fluid Market: Region-Wise Outlook
The Heated Wiper Fluid market can be segmented based on geographical region such has North America, Latin America, Western and Eastern Europe, Asia-Pacific region, Japan, Middle East and Africa. The market would be volume driven across all regions and car types.
North America and Europe are major market for Heated Wiper Fluids due to the high demand for luxury and high-end vehicles. The demand of de-icers washer fluid is anticipated to grow significantly in the regions like North America and Europe. The global Heated Wiper Fluid market is expected to grow with healthy rate over the forecast period.
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Heated Wiper Fluid Market: Key Players
The key players identified are:
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