Healthcare CRM Market to Surpass US$ 28.8 Billion at a CAGR of 12.71% by 2028
According to the latest report by IMARC Group “Healthcare CRM Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global healthcare CRM market size reached US$ 13.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.8 Billion by 2028, exhibiting a growth rate (CAGR) of 12.71% during 2023-2028. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.
Healthcare customer relationship management (CRM) refers to software designed for healthcare organizations to manage interactions with patients. It offers improved patient satisfaction by ensuring faster and more efficient answers to patient inquiries while reducing time. It assists in increasing profitability, minimizing the risk of errors, and optimizing overall communication channels. It also aids in regulating administration tasks, customizing the billing process, and decreasing manual efforts. As a result, healthcare CRM is widely employed in hospitals, clinics, diagnostics centers, and ambulatory surgery centers across the globe.
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Healthcare CRM Market Trends and Drivers:
At present, the increasing demand for healthcare CRM among patients for early treatment using home care, virtual care, mobile monitoring, and disease monitoring applications represents one of the primary factors contributing to the market growth. Additionally, the increasing demand for an integrated healthcare system for efficient workflow is strengthening the growth of the market. Apart from this, technological advancements, such as the integration of artificial intelligence (AI) in CRM tools, are positively influencing the market. Moreover, the increasing prevalence of chronic diseases, such as diabetes, cancers, arthritis, and heart attacks, among the masses worldwide is bolstering the growth of the market. Furthermore, key players are introducing a connected platform for delivering enhanced safety and health for customers, communities, and employees, which is supporting the growth of the market.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product:
- Individual
- Referral
- Individual and Referral
Breakup by Application:
- Community Outreach
- Case Coordination
- Case Management
- Relationship Management
Breakup by Technology:
- Cloud-based
- Mobile
- Social
- Collaborative
- Predictive
Breakup by End Use:
- Payers
- Providers
- Life Science Companies
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Accenture Plc
- AllScripts Healthcare Solutions Inc
- Amdocs
- Aspect Software Inc
- International Business Machines Corporation
- Microsoft Corporation
- Oracle Corporation
- Salesforce.com inc
- SAP SE
- Siemens Healthineers AG (Siemens AG).
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