Hair Straightener Market To Reach US$ 759.9 Million By 2028 And Industry Growth (CAGR of 4.2%) | IMARC Group

The global hair straightener market size reached US$ 587.9 Million in 2022. Looking forward, IMARC Group expects the market to reach a value US$ 759.9 Million by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028.

A hair straightener refers to an indispensable styling tool used to straighten frizzy, curly, or unmanageable hair while providing a glossy texture for a longer duration. It comprises the cord, power button, temperature control systems, heating elements, and straightening plates manufactured from ceramics and diverse coatings as some standard components. Hair straighteners are safe, reliable, easy to use, and formaldehyde-free. They are commercially available in wide, medium, narrow, and mini-plate product types. In addition, hair straighteners moisturize and condition them naturally while evenly distributing the heat. As a result, they are extensively used in residential spaces.

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Hair Straightener Market Trends:

The growing consumer concerns about maintaining hair quality to enhance their overall physical appearance, on account of the elevating number of salon chains across the globe, shifting preferences, and inflating disposable income and urbanization levels, are among the key elements stimulating the hair straightener market. Moreover, the increasing awareness among the masses regarding the detrimental effects of chemical hair treatments caused by numerous active ingredients has facilitated the widespread adoption of the product, which is acting as another significant growth-inducing factor.

Besides this, the development of modern energy-efficient electronic hair styling items with light-emitting diode (LED) indicators, smartphone connectivity, and built-in sensors to control dryer heat and hair moisture levels in real-time automatically is positively influencing the global market. Furthermore, several celebrity endorsements, deployment of aggressive marketing tactics, various strategic collaborations amongst key players to engineer the product with advanced features, and their availability on numerous distribution channels are anticipated to fuel the hair straightener market over the forecasted period.

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Hair Straightener Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the hair straightener market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

• Beurer GmbH
• Bio Ionic Inc. (Beauty By Imagination)
• Cloud Nine Hair
• Conair Corporation
• Cortex Beauty
• Dyson Limited
• FHI Heat (Luxury Brands LLC)
• Geloon Electronic Technology Limited, Izutech
• John Paul Mitchell Systems
• Koninklijke Philips N.V.
• Panasonic Holdings Corporation
• and Revlon Inc.

Key Market Segmentation:

The report has segmented the hair straightener market on the basis of plate type, distribution channel and end user.

Breakup by Plate Type:

• Ceramic
• Titanium
• Tourmaline
• Others

Breakup by Distribution Channel:

• Offline
• Online

Breakup by End User:

• Household
• Commercial

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Turkey, South Africa, Others)

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This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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