Global Location Analytics Market To Grow At A CAGR Of 15.4% During The Forecast Period Of 2023-2028

Published March 10, 2023

The new report by Expert Market Research titled, ‘Global Location Analytics Market Size, Share, Analysis, Report and Forecast 2023-2028’, gives an in-depth analysis of the global location analytics market, assessing the market based on its segments like components, deployment types, locations, services, applications, and major regions.

The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

Location Analytics Market Share, Size, Price, Growth, Trends, Industry Report, Key Player, Major Segments and Forecast

The key highlights of the report include:

Market Overview (2018-2028)

  • Forecast CAGR (2023-2028): 15.4%

The increasing adoption of cloud-based location analytics software by medium and large enterprises, aimed towards increasing business profitability, is driving the market growth. Over the forecast period, the anticipated increase in application of location analytics in the BFSI sector is likely to bolster the risk management, prevent frauds, and spearhead the sales and marketing, is likely to augment the market growth.

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Moreover, the rapid industrialisation and commercialisation across the emerging economies are anticipated to propel the need for optimisation of assets. In terms of region, North America accounts for a significant share of the market owing to the technologically advanced digital infrastructure in countries like the United States of America.

Location Analytics Industry Definition and Major Segments

Location analytics, also known as geoanalytics, is defined as the process of adding geographical data to the data assets of a business in order to provide valuable insights. In this system, the maps are positioned uniquely which offer insights on events, transactions, assets, and even on people. It is an integral part many businesses.

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On the basis of component, the market can be segmented into:

  • Solution
    • Geocoding and Reverse Geocoding
    • Data Integration and ETL
    • Reporting and Visualisation
    • Thematic Mapping and Spatial Analysis
    • Others
  • Services
    • Consulting
    • Integration and Deployment
    • Support and Maintenance

Based on deployment type, the market has been segmented into:

  • On-Premise
  • On-Demand

By location, the market has been divided into:

  • Indoor
  • Outdoor

On the basis of services, the market has been segmented into:

  • Risk Management
  • Emergency Response Management
  • Customer Experience Management
  • Remote Monitoring
  • Supply Chain Planning and Optimisation
  • Sales and Marketing Optimisation
  • Others

The significant applications included in the market are as follows:

  • Retail
  • Banking, Financial Services and Insurance
  • Government and Defense
  • Media and Entertainment
  • Transportation and Logistics
  • Energy and Utilities
  • Others

The regional markets for location analytics include:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Location Analytics Market Trends

The key trends in the location analytics market include the increasing adoption of smartphones, laptops, and tablets by the working-class population, which is bolstering the operational efficiency of location analytics. The increasing integration of artificial intelligence in location analytics is further penetrating location analytics in organisations.

The technological advancements in transport and logistics and retail industry are propelling the demand for cloud-based location analytics software. Furthermore, another crucial trend in the market includes the thriving e-commerce industry, which heavily depends on the location analytics for greater customer satisfaction, improved feedback, and accuracy of delivery.

Key Market Players

The major players in the market are SAS Institute Inc., Oracle Corporation, Microsoft Corporation, IBM Corporation, Cisco Systems Inc., Environmental Systems Research Institute Inc., Pitney Bowes Inc., Galigeo SAS, and Alteryx, Inc., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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Expert Market Research (EMR) is leading market research company with clients across the globe. Through comprehensive data collection and skillful analysis and interpretation of data, the company offers its clients extensive, latest, and actionable market intelligence which enables them to make informed and intelligent decisions and strengthen their position in the market. The clientele ranges from Fortune 1000 companies to small and medium scale enterprises.

EMR customises syndicated reports according to clients’ requirements and expectations. The company is active across over 15 prominent industry domains, including food and beverages, chemicals and materials, technology and media, consumer goods, packaging, agriculture, and pharmaceuticals, among others.

Over 3000 EMR consultants and more than 100 analysts work very hard to ensure that clients get only the most updated, relevant, accurate and actionable industry intelligence so that they may formulate informed, effective and intelligent business strategies and ensure their leadership in the market.

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