Global Demand For Sulfate-Free Shampoos Is Anticipated To Reach US$ 6.2 Billion By 2032-End.

The global sulphate-free shampoo market is expected to be worth US$ 4.2 billion in 2022 and to grow at a 3.8% CAGR to US$ 6.2 billion by the end of 2032.

Sulfate-free shampoos are becoming increasingly popular as the cosmetics and personal care sector expands. The most urbanised people like new and innovative products, and their buying habits show a preference for green and innovative products.

The sulfate-free shampoo sales in 2018 closed in on 330 kilo tons, and are estimated to record a Y-o-Y growth at nearly 3.0% in 2019, according to a new Fact.MR study. Sulfate-free shampoo industry growth remains influenced by a slew of aspects, ranging from product line extension and innovation to introduction of products that enable overnight and daytime smoothing.

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Manufacturer focus on delivering puncture-resistant and zero leakage packaging solutions for liquid sulfate-free shampoos will continue to fuel sales. The move by leading manufacturers toward eco-friendly materials, upheld by favorable government regulations, in sustainable packaging innovations has become increasingly pervasive. This, coupled with the onus on raw material price reduction, while combating price fluctuations vis-à-vis petrochemicals, will augur well for liquid sulfate-free shampoo sales.

The study finds that the Environmental Working Group’s (EWG) Skin Deep® database is one of the leading information source for cosmetic ingredients. Sulfate-free shampoo industry players have been eyeing EWG’s database as a go-to source in a bid to gain ingredient transparency, partnering with the group for unbiased verification. Players such as Herbal Essences have entered into a strategic partnership with EWG to bring clean, softer, and sulfate-free shampoos into the mainstream.

Segmentation of Sulfate-Free Shampoo Industry Research

• By Product Type:
  • Dry
  • Liquid
• By Nature:
  • Organic
  • Conventional
• By Buyer Type:
  • Individual
  • Hair Salons & Institutes
• By Packaging Type:
  • Sachet
  • Tubes
  • Bottles
• By Functionality:
  • Clarifying Agent
  • Color Protection
  • Curl Enhancing
  • Moisturizing Agent
  • Smoothing & Straightening
  • Volumizing Agent
• By Consumer Orientation:
  • Men
  • Women
  • Kids
• By Price:
  • Mass
  • Premium
• By Sales Channel:
  • Offline
    • Company Owned Outlet
    • Institutional Sales
    • Retail Outlet
    • Modern Trade Channel
  • Online
    • Direct to Customer
    • E-Commerce Websites

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Competitive Landscape

Manufacturers are focusing on manufacturing natural ingredients-based products. Expansion of manufacturing capacity and increasing sales by leveraging online distribution channels. Manufacturers in the market have made long-term supply contracts with end users which ensure consistent demand.

Companies in sulfate-free shampoo are involved in two different strategies. They are Single & Multi-Level Marketing and traditional marketing. Moreover, the players are adjusting the production variables such as raw material input and energy coupled with process optimization to win the market.

• In 2021, Tresemme launched a new range of hair products named Pro Pure. The company claims it to be free of harmful chemicals such as sulfates, parabens, DMDM, silicones, and dyes.

Key Companies Profiled

• AG Hair
• Amway
• Avlon Industries, Inc
• Babo Botanicals
• Devacurl
• Giovanni Cosmetics Inc.
• Himalaya Herbals
• Hindustan Unilever Ltd
• Johnson and Johnson
• Loreal S.A
• MamaEarth
• Natura Supply Co.
• Procter & Gamble

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