Global Consumer Appliance Coatings Market Is Anticipated To Grow At A CAGR Of 5.5% To Reach US$ 2.7 Billion By The End Of 2033

PRESS RELEASE
Published April 18, 2023

The consumer appliance coatings market refers to the global market for coatings that are used on various consumer appliances such as refrigerators, washing machines, dishwashers, ovens, microwave ovens, air conditioners, and other household appliances. These coatings are applied to consumer appliances to provide aesthetic appeal, protection, and durability to the surfaces, enhancing their performance and extending their lifespan. The consumer appliance coatings market is driven by several factors, including the growing demand for consumer appliances worldwide, increasing consumer preferences for visually appealing and durable appliances, and advancements in coating technologies that offer improved performance characteristics. The market is also influenced by changing consumer lifestyles, urbanization, and rising disposable incomes, which are driving the demand for modern and sophisticated consumer appliances with advanced coatings.

Key trends in the consumer appliance coatings market include the adoption of eco-friendly coatings with low volatile organic compound (VOC) content, as environmental regulations become stricter, and increasing focus on developing coatings that are resistant to scratches, abrasion, chemicals, and UV radiation, to enhance the durability and performance of consumer appliances. Moreover, there is a growing demand for coatings that offer antimicrobial properties, which can help inhibit the growth of bacteria and other microorganisms on the surfaces of consumer appliances, ensuring a hygienic environment.

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Geographically, the consumer appliance coatings market is dominated by regions such as Asia-Pacific, North America, and Europe, with Asia-Pacific expected to witness significant growth due to rapid urbanization, increasing disposable incomes, and expanding middle-class population in countries such as China and India. The market is characterized by the presence of several global and regional players, competing based on product innovation, performance, and cost-effectiveness. Some of the key players in the consumer appliance coatings market include AkzoNobel N.V., Axalta Coating Systems, PPG Industries, The Sherwin-Williams Company, Jotun Group, Kansai Paint Co., Ltd., Arkema Group, BASF SE, Nippon Paint Holdings Co., Ltd., and RPM International Inc., among others.

Overall, the consumer appliance coatings market is projected to grow steadily in the coming years, driven by the increasing demand for durable, aesthetically appealing, and eco-friendly coatings for consumer appliances, as well as the ongoing advancements in coating technologies.

Key findings of the Consumer Appliance Coatings market study:

  • The report provides a present market outlook on Consumer Appliance Coatings. Additionally, the Consumer Appliance Coatings market share is anticipated to grow with a CAGR of 5.5% in the forecast period.
  • Regional breakdown of the Consumer Appliance Coatings market based on predefined taxonomy.
  • Innovative manufacturing processes implemented by Consumer Appliance Coatings vendors in detail.
  • Region-wise and country-wise fragmentation of the Consumer Appliance Coatings market to grasp the revenue, and growth outlook in these areas.
  • Changing preferences among consumers across various regions and countries.
  • Factors (Positive and Negative) impacting the growth of the global Consumer Appliance Coatings market.
  • Consumer Appliance Coatings price, market share, and Trends forecast for assessment period 2023-2033

Why is U.S. Expected to be a Lucrative Market for Consumer Appliance Coatings?

The U.S. is expected to be a lucrative market for consumer appliance coatings due to several factors:

  1. High Demand for Consumer Appliances: The U.S. has a large and mature market for consumer appliances, including refrigerators, washing machines, dishwashers, ovens, and other household appliances. The demand for these appliances is driven by factors such as increasing disposable incomes, changing consumer lifestyles, and the need for convenience and efficiency in household chores. As a result, there is a continuous need for consumer appliance coatings to enhance the aesthetics, durability, and performance of these appliances, creating a lucrative market for coatings.
  2. Technological Advancements and Innovation: The consumer appliance industry in the U.S. is characterized by continuous technological advancements and innovation. There is a constant drive towards developing advanced and sophisticated consumer appliances with improved features and functionalities. This creates a demand for innovative coatings that can offer enhanced performance characteristics, such as scratch resistance, abrasion resistance, chemical resistance, and UV resistance, to protect the surfaces of consumer appliances and extend their lifespan.
  3. Increasing Focus on Aesthetics and Durability: Consumers in the U.S. place a high value on aesthetics and durability when it comes to consumer appliances. They seek visually appealing appliances that can complement their home interiors and are also durable enough to withstand regular usage. Coatings play a crucial role in enhancing the aesthetics of consumer appliances by offering various finishes, colors, and textures. Moreover, coatings can provide a protective layer that can resist wear and tear, chemicals, and environmental factors, thereby enhancing the durability of consumer appliances, which is a significant factor driving the demand for coatings in the U.S. market.
  4. Stringent Environmental Regulations: The U.S. has strict environmental regulations governing the use of coatings, including regulations related to volatile organic compounds (VOCs) emissions. As a result, there is a growing demand for eco-friendly coatings that have low VOC content and are environmentally sustainable. Consumers in the U.S. are increasingly conscious of the environmental impact of products they use, including consumer appliances, and prefer coatings that are eco-friendly. This trend is expected to drive the demand for environmentally sustainable coatings for consumer appliances in the U.S.
  5. Rising Health and Hygiene Consciousness: In recent years, there has been an increased focus on health and hygiene, especially in the wake of the COVID-19 pandemic. Consumers in the U.S. are increasingly seeking appliances that offer antimicrobial properties, which can help inhibit the growth of bacteria and other microorganisms on the surfaces of appliances, ensuring a hygienic environment. Coatings with antimicrobial properties are gaining traction in the consumer appliance market, and this trend is expected to contribute to the demand for coatings in the U.S.

Overall, the combination of high demand for consumer appliances, technological advancements, focus on aesthetics and durability, stringent environmental regulations, and rising health and hygiene consciousness make the U.S. a lucrative market for consumer appliance coatings. Manufacturers of coatings are likely to find significant opportunities in the U.S. market to cater to the growing demand for advanced, eco-friendly, and high-performance coatings for consumer appliances.

Competitive landscape analysis

Some of the top market participants in consumer appliance coating are concentrating on R&D initiatives to boost consumer coating effectiveness and provide coatings that improve the safety, texture, and finishing of the appliance. To maintain their positions in this market, major companies in the consumer appliance coatings industry place a strong emphasis on raising the quality and quantity of their goods. Businesses are also aiming to use the mergers and acquisitions approach to expand both their production capacity and their market share in high-demand regions.

  • For instance, Grupo Orbis, a paint and coatings business with headquarters in Colombia, was acquired by Akzo Nobel in April 2022. They will be better able to establish themselves in the Latin American market thanks to this.

Some of the leading companies operating in the market are :

  • Akzo Nobel N V
  • Axalta Coating System
  • Jotus A/S
  • Nippon Paint Co.
  • PPG industries
  • The Sherwin-William Company
  • Tiger Corporation
  • Valspar Corporation

 What insights does the Consumer Appliance Coatings report provide to the readers?

  • Consumer Appliance Coatings fragmentation on the basis of product type, end use, and region.
  • Comprehensive assessment of upstream starting materials, downstream demand, and present market landscape.
  • Collaborations, R&D projects, acquisitions, and product launches of each Consumer Appliance Coatings
  • Various regulations imposed by the governments on the consumption of Consumer Appliance Coatings in detail.

Segmentation of Consumer Appliance Coatings Industry Research

·         By Resin Type :

    • Epoxy
    • Epoxy PE Hybrid
    • Other Resin

·         By Application :

    • Refrigerators
    • Large Cooking Appliances
    • Home Laundry
    • Other Application

·         By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

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