According to Fact.MR, a market research and competitive intelligence company, the global botanical infused drinks market is predicted to be worth US$ 328.4 million in 2023 and to grow at a 6.4% CAGR between 2023 and 2033.
Consumption of infused beverages can be traced back to antiquity all across the world. The medicinal ability of botanicals is primarily responsible for the functional beverage market’s inception. As a result, they are a great ingredient for making infused drinks, promoting industry growth. Botanicals and beverages have long been associated; nevertheless, botanical-infused drinks have achieved widespread acceptability among the millennial generation as a result of shifting customer tastes and the beverage industry’s drive for enhanced benefits and product transparency.
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Exorbitant rates of the ingredients utilised during the manufacturing process can be a problem for market growth among all variables encouraging the sales of botanical infused beverages. Fact.According to MR, making affordable infused drinks and growing their product line in response to changing trends would allow both market leaders and emerging businesses to stand out in the competitive beverage industry. During the projection period, manufacturers will increase the consumption of botanical infused beverages by combining diverse natural ingredients with the goal of bringing the best of nature into everyone’s day-to-day life.
Key Takeaways from Market Study
Segmentation of Botanical infused drinks Industry Research
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Market Development
The increased popularity of botanically infused drinks has led many key firms, including Britvic Plc, Fever Tree, Fentimans Ltd, and others, to manufacture botanical blends into infusions in their beverage line. To stay up with the growing millennial shift towards companies that embrace purpose and sustainability, manufacturers are re-evaluating and redefining their beliefs and aspirations in their production units. Furthermore, the use of inorganic market play tactics such as partnerships, collaborations, mergers, and so on will allow firms to increase their market presence on a worldwide scale.
Competitive Landscape
Manufacturers are continuously altering their business strategies to address multiple challenges faced by them and to compete in the dynamic beverage industry. Adoption of inorganic tactics like mergers, acquisitions and collaborations with emerging players will open a plethora of opportunities for dominant as well as emerging players. In addition, investing in R&D for producing new botanical infused drinks that are sourced from multiple botanicals which can address the growing chronic conditions among the population will increase the profitability of the market players.
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Key Companies Profiled