It’s a digital world, and every brand must establish and amplify its online footprint to attract customers and differentiate itself from competitors.
Surf businesses are no different. And while many have a vision for success, the majority lack the all-important and compelling brand stories that inspire people to act, which results in lots of lost traffic and missed conversions.
Fortunately, a passion-driven copywriter for surf businesses is helping brands ride the perfect wave by creating powerful messaging.
Known as The Surfing Copywriter, Lac Campbell has established a strong career over almost a decade by blending two of his loves, giving him an edge that most other marketers operating within the surf industry lack.
Though an unlikely pair, surfing and copywriting come naturally to Campbell. A lifelong surfer from Australia, this copywriter for surf brands is putting surf businesses in the spotlight with his concise messaging and range of writing, copywriting, and SEO services.
The Surfing Copywriter now helps surf brands around the globe, such as O’Neill, Rapture Surfcamps, and Beach Soul®, stand out and attract more customers with honest, down-to-earth copy. As Campbell says, “Authenticity is key. And I find that the most timeless approach to crafting high-converting copy for surf brands is one that highlights their key selling points in a non-salesy way.”
According to Campbell, success is a direct result of hard work, experimentation, and strategy. And as a longtime surfer, copywriting for surf brands is something he deeply values. So, when he decided to merge his love for copywriting and surfing, all the puzzle pieces fit together. And since that moment he’s never looked back.
With more than 23 million surfers worldwide and the path to opening one’s own surf business becoming more accessible, surf tourism, surf hardware, and surfwear brands are popping up everywhere.
This has led to an explosion of competition between surf-centric companies. And now more than ever, surf businesses need to build a unique digital identity by communicating their brand story in an honest and relatable manner to motivate their target audience.
To do this, Campbell utilizes time-tested methods to create nuanced messaging that captures the essence of surfing and the client without resorting to “surf bro” language.
From selling a specific product to attracting more bookings, The Surfing Copywriter works with all brands within the surfing sector to grow their digital footprint by creating concise, clever, and compelling copy. Campbell says, “Ultimately, I help make surf tourism, surf hardware, or surf apparel brands more Bodhi, less Johnny Utah.”
Success in the digital space requires evolving strategies that keep up with the fast pace of changing trends. Lac knows this, and as The Surfing Copywriter, he keeps a keen eye on the developments in copywriting and surfing to help clients stand out.
He brings a personable, can-do attitude and unique perspective to every project he undertakes, which allows surf brands to gain a competitive edge that attracts customers and grows their bottom line. And through his website, The Surfing Copywriter shares tips, strategies, and packages to help brands get started on a transformational journey that will put them in the spotlight.
With surf businesses needing to realign and adapt to the industry’s increasing competitiveness, someone like The Surfing Copywriter has never been more valuable.
If you run a surf business and you want to get serious about filling your season with bookings, selling more surf products or promoting your services, get in touch with The Surfing Copywriter today to learn more.