The global Fortified sugars market is being driven by a number of factors, including increasing health concerns among consumers, rising demand for fortified food products, and the growing popularity of functional foods. Consumers are becoming more aware of the health benefits of fortified sugars, and are willing to pay a premium for products that offer added nutritional value. In addition, the growing popularity of functional foods, which are foods that have a specific health benefit, is driving demand for fortified sugars in the food and beverage industry.
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Another major driver of the fortified sugars market is the rising demand for convenience food products. Consumers are increasingly opting for on-the-go food products, which are quick and easy to prepare. Fortified sugars are used in a variety of convenience food products, such as breakfast cereals and energy bars, which are becoming more popular among consumers.
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Fortified sugars market Industry Research by Category
Despite the growing demand for fortified sugars, the market still faces a number of challenges. One of the biggest challenges is the negative perception of sugar in general. Many consumers view sugar as an unhealthy ingredient, and are turning to sugar alternatives, such as stevia and monk fruit, which are perceived as healthier options.
In addition, the cost of fortified sugars is higher than regular sugar, which could be a barrier to entry for some consumers. The higher cost of production and the need for additional testing and certification also add to the cost of fortified sugars.
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