Europe Specialty Crop Market Competitors Analysis and Forecast| Olam Group, AGT Food and Ingredients, Lamex Food Group Limited

Market Definition

Fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops are examples of specialty crops (including floriculture). They also contain exotic plants grown in a particular area due to topographical and climatic characteristics. A paradigm shift in consumer eating behaviors has been documented due to population growth and an increase in per capita disposable income, directly affecting the demand for wholesome food. Other factors boosting the market for specialized crops include increased urbanization, ethnic diversity, health concerns, and changes in demographic characteristics.

Europe Specialty Crop marketing report generally comprises of absolute and distinct analysis of the market drivers and restraints, major market players involved in this industry, analysis of the market segmentation, and competitive analysis of the key players. The report also endows with evaluations based on the market type, organization size, availability on-premises, end-users’ organization type, and the availability in areas such as North America, South America, Europe, Asia-Pacific and Middle East & Africa. The moves or actions of major market players and brands are analysed in the hand-picked Europe Specialty Crop report that range from product developments, product launches, acquisitions, mergers, joint ventures, and future products to technologies.

Data Bridge Market Research analyses that the specialty crop market is expected to reach the value of USD 250,359.29 million by 2029, at a CAGR of 4.3% during the forecast period.

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Europe Specialty Crop Market Analysis and Size

Fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops are examples of specialty crops (including floriculture). They also contain exotic plants grown in a particular area due to topographical and climatic characteristics. A paradigm shift in consumer eating behaviors has been documented due to population growth and an increase in per capita disposable income, directly affecting the demand for wholesome food. Other factors boosting the market for specialized crops include increased urbanization, ethnic diversity, health concerns, and changes in demographic characteristics. The primary drivers of the specialty crops industry include the expanding application range of specialty crops, encouraging government initiatives, and free trade policies. However, expansion is constrained by trade and environmental constraints.

The large scale Europe Specialty Crop market report consists of all the company profiles of the major players and brands in the market place. In addition, the report also brings into focus the new highs that will be made by the industry in the forecast period 2022 – 2029. With the market insights provided in the report, it becomes easy to gain a more precise understanding of the market landscape, issues that may takes place for the industry in the future, and how to position specific brands in the best possible manner. Europe Specialty Crop is a promising, client-centric, and reliable market analysis report which accomplishes client’s business needs.

Europe Specialty Crop Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers:

• Rising inclination of consumers toward vegan food, natural and healthy foods

As a conscious consumer, it is a particularly beneficial way of life because turning vegan would entirely isolate oneself from dangerous antibiotics, hormones, and adulteration, which is widespread culture to ensure prolonged shelf life for most animal goods. As exports grow and the world shrinks, more preservatives and chemical compositions are used to ensure that the food survives the journey. Veganism is also a non-violent lifestyle choice. People’s increased health consciousness leads them to include more healthful items in their diets, such as medicinal herbs, spices, and nuts.

Thus, the rising inclination towards vegan and healthy food due to the rise in awareness of nutritional and medicinal benefits is expected to as a driver for specialty crop market growth.

• The increased focus of consumers on healthy living

The Europe market for specialty crops is being driven by a growing desire for a healthy lifestyle among people. The growing consumer preference for healthy lifestyles has become a driver for the creation of demand for specialty crops. Regardless of industry, many pioneers have considered this driver and are actively investing in specialty crop-based companies. An important aspect of leading a healthy lifestyle is eating healthy foods such as food made from specialized crops. A nutritious diet is critical for optimal health and nutrition. It protects against a wide range of chronic diseases, including heart disease, diabetes, and cancer. A healthy diet includes eating a variety of foods and consuming less salt, sugar, saturated fat, and industrially generated trans fats. Also, increased knowledge of the advantages of a healthy lifestyle causes consumers to select the best healthy food products, which include foods manufactured with specialty crops such as nuts, spices, herbs, and so on.

Thus, the increasing awareness and knowledge of the advantages of a healthy lifestyle cause consumers to select the best healthy food products, such as specialty crop products, eventually becoming a major driving force for specialty crop market growth.

Restraints

• Strict regulations for food products

For a number of reasons, specialty crops are particularly vulnerable to the prevalence of foodborne illnesses. It might be challenging to completely clean or sanitize specialized crops because they are frequently consumed raw or with little preparation, depending on the particular fruit or vegetable. As technology advances, issues such as responsibility and laws are becoming more crucial. To reduce the dangers of foodborne illnesses as much as possible, specialty crop producers must be aware of the rules that may impact their business. Due to these reasons, food regulatory bodies such as Food and Drug Administration (“FDA”) and the Food Safety and Inspection Service (“FSIS”) kept strict rules and regulations for these crop production.

Thus, these regulations will create a barrier for many entrepreneurs to start and continue the market of specialty crops, which may act as a major restrain for the market growth.

• Limited crop growing facilities for specialty crops

Producers of specialty crops rely largely on seasonal labor inputs. A country’s food supply, especially its fresh fruit and vegetable supply, may be in jeopardy if there is insufficient labor to meet agricultural and animal demands. Farmers are forced to sell their produce at low prices to local money lenders due to inadequate transportation. Farmers are unable to keep their food when prices are low since there aren’t enough warehouses available. Therefore, these account greatly for the low production of specialty crops. This many lacks of facilities from production to marketing become a major barrier to market growth.

Thus, the lack of various crop cultivation facilities such as irrigation, seeds, fertilizers, transport, and others function may act as a restraint to the market’s growth.

Opportunity

• Government initiatives and free trade policies

Positive government measures, such as sales and marketing efforts, plant pest and disease prevention, and research & development, all contribute to the expansion of specialty crops. Access to international markets helps the specialty crop business grow while also supporting the livelihoods of those working on farms and in related industries. Agricultural Marketing Service (AMS) administers initiatives to open up domestic and worldwide markets for American producers of food, fiber, and specialty crops. In order to guarantee the availability and quality of healthy food for customers across the nation, the government has taken several initiatives. The government also provided a food assistance program to help specialized crop producers. This help was provided to encourage the development of specialist crops, such as horticulture, tree nuts, fruits, vegetables, and indigo.

Competitive Landscape and Specialty Crop Market Share Analysis

The specialty crop market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies focus on the specialty crop market.

Some of the major players operating in the specialty crop market are Olam Group, AGT Food and Ingredients, Lamex Food Group Limited, Herbs N Spices International, Banabay, Fisher Nut Company, SVZ Industrial Fruit & Vegetable Ingredients, Golden Peanut and Tree Nuts, Barnes Williams, Fruit+ Veg, FARMER DIRECT ORGANIC, and natural Specialty Crops, ULC among others

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Post-COVID-19 Impact on Europe Specialty Crop Market

Post the pandemic, the demand for specialty crops has increased as there won’t be any restrictions on movement; hence, the supply of products would be easy. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply food products to consumers, initially increasing the demand for products. However, post-COVID, the demand for specialty crops has increased significantly owing to good protein content and other nutrients available.

Recent Developments

• In July 2022, SVZ Industrial Fruit & Vegetable Ingredients announced an investment plan for its Belgian processing plant in Rijkevorsel. This expansion will help the company to fulfill the growing demand for fruit and vegetable products from consumers by increasing the facility’s capacity.
• In September 2020, The Fisher Nut Company introduced a new case packaging line due to increased demand for products during COVID-19.

  Europe Specialty Crop Market Scope

Europe specialty crop market is segmented on the basis of crop type, nature, and application. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Crop Type

• Vegetables
• Fruits
• Tree Nuts
• Herbs
• Spices
• Others

On the basis of crop type, the Europe specialty crop market is segmented into fruits, vegetables, tree nuts, herbs, spices, and others.

Nature

• Conventional
• Organic

On the basis of product type, the Europe specialty crop market is segmented into organic and conventional.

Application

• Dairy Products
• Bakery
• Juices
• Nectars & Fruit-Based Drinks
• Confectionery
• Soups
• Sauces & Dressings
• Others

On the basis of end user, the Europe specialty crop market is segmented into dairy products, bakery, juices, nectars & fruit-based drinks, confectionery, soups, sauces & dressings, and others.

Europe Specialty Crop Market Regional Analysis/Insights

The Europe specialty crop market is analyzed, and market size insights and trends are provided by country, crop type, nature, and application.

The countries covered in the Europe specialty crop market report are Germany, Italy, France, U.K., Spain, Russia, Netherlands, Switzerland, Belgium, Turkey, and rest of Europe.

In 2022, Germany is expected to dominate the Europe specialty crop market with a CAGR of around 4.3%. Germany is the largest market for specialty crops. Growing demand for a healthy lifestyle and rising consumption of crops is the major reason for the growth of the specialty crop market in Europe. Moreover, the beverages market is growing progressively in the Europe region. The growth of this market will directly impact the growth of the specialty crop market.

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