Europe Male Grooming Products Market Size Estimation, Business Overview and Opportunity Assessment 2022-2027
According to IMARC Group latest report titled “Europe Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on male grooming products industry in Europe. The report also includes competitor and regional analysis, and contemporary advancements in the market. The Europe male grooming products market is expected to exhibit a CAGR of 5.39% during 2022-2027.
Male grooming products are created to improve the appearance and hygiene of the male population. They range from facial products, such as cleansers and moisturizers, hair care products, styling products, body care products, and shaving products. Several of these products are formulated to target specific needs or skin types. They also contain additional ingredients, including vitamins and minerals to provide additional benefits to the skin. Additionally, they are scented with cologne-like fragrances to provide a pleasant scent to the user. Since men are becoming more individualistic in terms of developing their style, this is providing a boost to the sales of male grooming products across the region.
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Market Trends:
The growing consciousness regarding appearance in men majorly drives the market in Europe. Along with this, the rising utilization of grooming and skincare products in salons and spas is also driving the market forward. With the launch of various e-commerce brands that sell male grooming products with active and clean ingredients at affordable prices, there has been a considerable rise in the uptake of male grooming products among the masses. In addition, numerous manufacturers are adopting innovative marketing methods, such as influencer branding and social media marketing to reach out to their target customers, which is acting as a growth-inducing factor. Apart from this, the rising occurrence of skin-related issues, including acne, aging, sensitivity, dryness, and inflammation in males is another factor propelling the market. Furthermore, the wide availability of cruelty-free male grooming products with natural and organic ingredients is creating a positive market outlook.
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Europe Male Grooming Products Market Segmentation:
Our report has categorized the market based on country, product, price range and distribution channel.
Breakup by Product:
- Male Toiletries
- Electric Products
- After Shave Lotions
- Others
Breakup by Price Range:
- Mass Products
- Premium Products
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- Others
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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