Email Marketing Software Reviews, Features & Pricing – 2023 | Looking Lion

Published March 10, 2023

United States, 10th Mar 2023 – If you’re a marketer, business owner, or developer then you know the importance of email marketing. Business owner and email marketer Malcolm G. Cesar of Woodstock, Georgia says that he would “suggest assessing your needs when picking the right email marketing tool. Before you start looking for an email marketing tool, consider what your goals are and which features you need in order to reach them. Do you need to send out newsletters or promotions? Are you looking to house customer data? Take stock of your needs so that you don’t pick up too many features that won’t help your business.”  But what are the best free email marketing tools and services out there? Here, we’ll explore three of the best options. So whether you’re just starting out or you’re looking for an upgrade, read on for some great suggestions!



  • Starts at $0.00/mo
  • 500 subscribers
  • Unlimited emails
  • Website/landing page builder, plenty of email templates
  • Connect your domain
  • Signup forms and popups

Learn More




Constant Contact

  • 60/day Free Trial
  • Email Marketing
  • Up to 500 Contacts
  • 300+ email templates
  • Post to Facebook, Instagram, Twitter, and/or LinkedIn all at once
  • website sign-up forms

Learn More





  • Starts at $0.00/month
  • 500 email contacts
  • 3,000 emails/month
  • Landing pages
  • One list
  • Simple Automation

Learn More

The Specifics Of The 3 Free Email Marketing Tools

Now that you’ve had a chance to look at each of the email tools on the market, it’s time to start narrowing down your choices. Which tool can best help you meet your specific business needs? And which tool is the best fit for your budget and team resources? By understanding what each of these tools offer, you’ll be able to make a more informed decision about which one is right for you. So let’s take a closer look at each of them, starting with Getresponse.



9.6/10 Our Score


Getresponse is an email marketing software that helps businesses to automate their email marketing campaigns. Getresponse offers a wide range of features to its users, including a drag-and-drop email builder, autoresponders, landing pages, and integrations with popular applications such as Salesforce and WordPress. Getresponse also provides users with detailed analytics so that they can track the performance of their campaigns. With Getresponse, businesses can save time and money by automating their email marketing efforts.

Getresponse Pricing:

Free Plan – $0.00/mo –  up to 500 Contacts

  • Unlimited newsletters
  • 1 landing page Create and host 1 landing page with a monthly limit of 1000 visitors.
  • Website Builder Create and host 1 website and access all essential features like galleries, popups, and forms.
  • Connect your domain
  • Signup forms and popups

Email Marketing Plan – $15.58/mo

  • Autoresponders
  • Unlimited landing pages
  • Unlimited Website Builder Get all advanced features inside the website builder and enjoy a bigger bandwidth for your website.
  • Basic segmentation Segmentation based on contact details stored in your account.
  • Email scheduling
  • Integrations and API

Marketing Automation Plan – $48.38/mo

  • Marketing automation
  • Event-based automation
  • Webinars
  • Advanced segmentation
  • Contact scoring
  • Sales funnels

Ecommerce Marketing -$97.58/mo

  • Quick transactional emails Simple, automated order confirmations and abandoned cart emails. Available by integrating GetResponse with Shopify, PrestaShop, or Magento.
  • Ecommerce segmentation
  • Abandoned cart recovery
  • Promo codes
  • Product recommendations
  • Web push notifications

Learn More

Constant Contact


9.4/10 Our Score


Constant Contact is an essential tool for any business that wants to stay in touch with its customers. With Constant Contact, you can easily create and send newsletters, announcements, and other Email campaigns. You can also use Constant Contact to manage your contact lists and track your Email performance. In addition, Constant Contact integrates with many popular CRM and Email marketing platforms. As a result, Constant Contact is a powerful and versatile Email marketing tool that can be used by businesses of all sizes. If you’re looking for an easy way to stay in touch with your customers, Constant Contact is the perfect solution.

Constant Contact Pricing & Features:

60-Day Free Trial THAN Core Plan – $9.99/mo

  • Customer list growth tools (website sign-up forms, Facebook ads)
  •  Email Marketing
  • 300+ email templates
  • Store, organize and view contacts
  • Post to Facebook, Instagram, Twitter, and/or LinkedIn all at once
  • Real-time reporting (list growth, views, clicks)
  • Award-winning live phone and chat support

Plus Plan – $45/mo

  • Everything in Core, plus: 
     Additional list growth tools (Google ads integrated, text message sign-up, lookalike ad targeting)
  • Automated emails (resend to non-openers, abandoned cart reminder, birthday/anniversary)
  • Auto-generated segments (most, somewhat, least engaged)
  • Conversion and sales reporting
  •  Personalized kickoff call

Learn More



9.3/10 Our Score


Aweber is an email marketing service that allows businesses to send newsletters, promotional messages, and other communications to their customers. Aweber provides a number of features that make it an attractive option for businesses, including a wide range of templates, a drag-and-drop Email Builder, and autoresponders that can send automated messages to subscribers. Aweber also offers a number of integrations with popular business applications, making it easy to add email list signup forms to websites and track subscriber activity. Overall, Aweber is an excellent tool for businesses that want to take their email marketing to the next level.

Aweber Pricing:

Aweber Free $0.00/mo:

  • Up to 500 email subscribers
  • Landing pages
  • Web push notifications
  • Drag and drop builder
  • Email templates
  • Sign up forms
  • Ecommerce
  • and more

Aweber Pro: Starting as low as $16.15/mo

  • Unlimited email lists
  • Advanced email automation
  • Remove AWeber branding
  • Detailed insights and analytics
  • Webpage and sales tracking
  • Split testing
  • and more!

Learn More

Which of these free email marketing tools is right for you?

So there you have it, our top three picks for free email marketing tools. All of these platforms offer a wide range of features and are perfect for businesses of all sizes. Business Owners and email marketers like Malcolm G Cesar suggests if you’re just starting out, “Constant Contact would be the best option because it is so user-friendly. However, if you need more sophisticated functionality then both Aweber and Getresponse should be on your radar.” We hope this article has been helpful and that you will be able to find the perfect tool for your business needs.

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