Digital OOH Advertising Market Size, Top Players and Analysis 2023-2028 | Digital Billboards, Video & Ambient Advertising

Published March 10, 2023

 The latest report by IMARC Group, titled “Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the market. The report also includes competitor and regional analysis, and contemporary advancements in the market.

Digital OOH Advertising Market Size and Growth Forecast

The global digital-out-of-home advertising market size reached US$ 16.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 12.31% during 2023-2028.

Year Considered to Estimate the Market Size:

Base Year of the Analysis: 2022

Historical Period: 2017-2022

Forecast Period: 2023-2028


Digital out-of-home (OOH) advertising refers to the use of digital screens, such as billboards and video displays, to deliver dynamic and targeted advertising messages to consumers in public spaces. Unlike traditional static billboards, DOOH allows for real-time content updates and interactive features, such as mobile and social media integration. Digital OOH advertising can be used to engage audiences in high-traffic areas, such as airports, malls, and public transportation hubs. It also allows for more precise targeting and measurement capabilities, enabling advertisers to reach specific audiences based on location, time of day, and other demographic factors. DOOH is an increasingly popular and effective form of advertising in the digital age.

Request For a Free PDF Sample Report

Digital OOH Advertising Market Driving Factors:

The rising demand for creative and interactive displays of full-motion video and the inclusion of animation represent a significant factor driving the OOH advertising market growth across the globe. Furthermore, the introduction of interactive billboards that use interactive digital posters to grab the attention of passers-by is positively influencing the global market. In addition to this, the increasing popularity of social media, along with the rising penetration of mobile devices is contributing to the growth of the market. The market is also driven by the rising availability of data and analytics tools which has made it easier for advertisers to target their messages to specific audiences and measure the effectiveness of their campaigns. Apart from this, various public places are replacing traditional forms of marketing with OOH advertising solutions to target a wider audience, which is acting as another significant growth-inducing factor. Additionally, the development of facial recognition software that provides in-depth information regarding the demographics of the onlookers is expected to fuel the digital OOH advertising market in the coming years. This is further creating a positive outlook for the market.

Buy This Report Now:

Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.

Competitive Landscape with Top Companies:

The report has also analysed the competitive landscape of the market with some of the key players

  • Clear Channel Outdoor Holdings Inc.
  • Global Media
  • JCDecaux
  • Lamar Advertising Company
  • oOh!media Limited
  • Outfront Media Inc.
  • Stroer

Key Market Segmentation:

The report has categorized the market based on format type, application and end-user.

Market Breakup by Format Type:

  • Digital Billboards 
  • Video Advertising
  • Ambient Advertising
  • Others

Market Breakup by Application:

  • Outdoor
  • Indoor

Market Breakup by End-User:

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Education
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

Speak To Analyst For Customization in Report and Ask For an Offer on Purchase:

Key highlights of the report:                                                    

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

Related Reports by IMARC Group:

Container Orchestration Market Research Report

Courier, Express and Parcel (CEP) Market Research Report

East Africa Generic Drug Market Research Report

Latin America OTT Platform Market Research Report

Organic Acids Market Research Report

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:


134 N 4th St.

Brooklyn, NY 11249, USA


Tel No:(D) +91 120 433 0800

Americas: - +1 631 791 1145 | Africa and Europe: - +44-702-409-7331 | Asia: +91-120-433-0800