Digital OOH Advertising Market Analysis By 2023-2028 | Top Companies, New Technology

 The latest report by IMARC Group “Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the global digital-out-of-home advertising market size reached US$ 16.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 12.31% during 2023-2028.

Year Considered to Estimate the Market Size:
Base Year of the Analysis: 2022
Historical Period: 2017-2022
Forecast Period: 2023-2028

Digital out-of-home (OOH) advertisement represents a dynamic communication medium displayed on digital signage. It uses digital media formats for marketing purposes. Digital out-of-home (OOH) advertisements are positioned in public places, including airports, subways, bus stations, shopping malls, retail stores, movie theatres, waiting rooms, etc., that are easily accessible to a large number of individuals. The placement of digital billboards and outdoor signage in an area with heavy traffic aids in targeting the attention of the audience, which increases brand recognition. It also offers high viewability. Consequently, digital OOH advertising is gaining extensive traction across the globe.

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Digital OOH Advertising Market Trends:

The increasing digitization across numerous industries and the widespread adoption of projectors, motion graphics, video content, and virtual screens are primarily augmenting the digital OOH advertising market. Moreover, the growing integration of advanced technologies, including Near Field Communication (NFC) and Artificial Intelligence (AI), with OOH advertising is also catalyzing the global market. Besides this, advertisers are utilizing these technologies to generate real-time viewership analytics, thereby bolstering the market growth. Additionally, the development of facial recognition software that provides in-depth information regarding the demographics of the onlookers is expected to fuel the digital OOH advertising market in the coming years.

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Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.

Competitive Landscape with Key Players:

The report has also analysed the competitive landscape of the market with some of the key players

• APG|SGA
• Clear Channel Outdoor Holdings Inc.
• Global Media
• JCDecaux
• Lamar Advertising Company
• oOh!media Limited
• Outfront Media Inc.
• Stroer

Key Market Segmentation:

The report has categorized the market based on format type, application and end-user.

Market Breakup by Format Type:

• Digital Billboards 
• Video Advertising
• Ambient Advertising
• Others

Market Breakup by Application:

• Outdoor
• Indoor

Market Breakup by End-User:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

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Key highlights of the report:                                                    

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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