Customer Journey Analytics Market Worth US$ 29.6 Billion by 2028 at CAGR of 17.5% | IMARC Group

 According to IMARC Group’s latest report, titled “Customer Journey Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the global  customer journey analytics market size reached US$ 11.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach a value of US$ 29.6 Billion by 2028, exhibiting a growth rate (CAGR) of 17.5% during 2023-2028.

Customer journey analytics includes examining and tracking customer experience at each touchpoint in the customer journey. It involves three key phases, including acquisition, activation, and adoption. It is commonly used by businesses and organizations to offer real-time insights regarding customer behavior. It assists in customer behavior prediction, enhancing the user experience, increasing revenues, and improving customer acquisition. As a result, customer journey analytics finds extensive applications in the hospitality, travel, telecommunications, healthcare, and banking, financial services, and insurance (BFSI) industries across the globe.

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Customer Journey Analytics Market Trends:

The global customer journey analytics market is primarily driven by increasing demand for converting information into digital form to produce insights that facilitate strategic decision-making across various organizations. Moreover, numerous technological advancements, such as the integration of artificial intelligence (AI) that help provide intelligent, convenient, and informed customer experience during the customer journey, are positively influencing the market growth.

 Additionally, the surging adoption of customer journey analytics to perform traffic and e-commerce analytics is another major growth-inducing factor. Furthermore, the development of a customized omnichannel experience and the increasing product adoption in the retail and e-commerce sectors to track the customer journey across multiple channels in real time are contributing to the market growth. Other factors, including increasing penetration of smartphones, rising demand for consistent customer support across various platforms, and rapid digitization, are also anticipated to create a positive market outlook.

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Customer Journey Analytics Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the customer journey analytics market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

• Adobe Inc.
• Callminer Inc.
• Cisco Systems Inc.
• Genesys Telecommunications Laboratories Inc.
• Google LLC (Alphabet Inc.)
• International Business Machines Corporation
• Microsoft Corporation
• NICE Ltd.
• Oracle Corporation
• Salesforce Inc.
• SAP SE
• Teradata Corporation
• and Verint Systems Inc.

Key Market Segmentation:

The report has segmented the customer journey analytics market on the basis of component, touchpoint, deployment, organization size, application and industry vertical.

Breakup by Component:

• Solution
• Services

Breakup by Touchpoint:

• Web
• Social Media
• Mobile
• Email
• Branch and Store
• Call Center
• Others

Breakup by Deployment:

• On-premises
• Cloud-based

Breakup by Organization Size:

• Large Enterprises

Small and Medium-sized Enterprises

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Turkey, South Africa, Others)

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This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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