Social media has become a powerful tool for businesses to connect with their target audiences and drive marketing success in today's digital age. With billions of active users on platforms such as Facebook, Instagram, TikTok, and Twitter, social media provides an unprecedented opportunity for businesses to reach and engage with their customers in real-time - a powerful capability that digital marketing agency Creed Media has cracked the code on.
The Power Of Social Media
Social media has significantly impacted the music industry by providing new ways for musicians to connect with their fans and promote their music. Platforms like Twitter, Instagram, TikTok, and YouTube have made it easier for artists to share their work, interact with fans, and build their fan base. Social media has also made it easier for fans to discover new music and connect with other fans who share their interests. Many musicians have also used social media to create and share behind-the-scenes content, live-stream concerts, and exclusive merchandise, further engaging their followers.
The digital space has also given rise to a new generation of independent and unsigned artists who have gained popularity and success through their online presence. To top it all, social media has created a culture of digital influence, especially among Gen Z, leading to significant changes in the music industry. Audiences are no longer passive participants. They no longer wait for big record labels to drop the next popular song. Instead, they decide which songs will make it to the charts, all through the influence of social media.
A study by MRC Data in November 2021 found that songs that trend on social media platforms like TikTok have a higher chance of appearing on the Billboard 100 or Spotify Viral 50 charts. The study also found that 67% of social media users are more likely to search for the songs they hear on music streaming services after hearing them on social media.
What It Means To Go Viral
"Going viral" refers to the rapid spread of information or content through the internet, often through social media. In the music industry, this can refer to a musician's or band's song, music video, or performance suddenly gaining widespread popularity and attention.
This can happen through various channels, such as being shared on social media platforms and then eventually being featured on popular websites or blogs, or being picked up by traditional media outlets. When a musician or band goes viral, it can lead to increased fame, exposure, and success, as well as opportunities for touring, merchandising, and collaborations with other artists.
However, it's important to note that going viral doesn't guarantee long-term success. While it can be a great way to get noticed and build a fanbase, it doesn't necessarily mean that a musician will sustain a successful career in the long run. Musicians must have a strong body of work, a solid team, and a good marketing strategy to maintain success and build a sustainable career.
Additionally, the music industry is constantly changing, and new technologies and platforms are emerging that can make it easier for musicians to get their music heard. Going viral may have a different impact than it had before, so it's important for musicians to adapt to the changing industry and stay relevant to sustain a successful career. This is where digital marketing agencies come in handy, especially digital music promotion experts like Creed Media.
How Creed Media Harnesses The Power Of Social Media
Creed Media, founded by Timothy Collins, Hugo LePrince, and Eliot Robinson, utilizes an unorthodox and persistent approach to digital media. With years of experience in building online communities, they identified a gap in traditional marketing and quickly filled it. They provide brands of all sizes access to a young and engaged digital audience through their collective networks, knowledge, and passion. They deliver cutting-edge strategies for music artists, influencers, and content creators.
Creed Media sets itself apart from other music promotion companies by producing content highly likely to be shared by others. They use a mix of texts, images, and videos to showcase the artist and their music, increasing the chances of other social media users sharing it through their own accounts.
Creed Media also works with influencers with a large social media following to promote the artist and reach a wider audience. They use data analysis to target specific groups of people based on demographics and interests, allowing them to make the most out of each campaign and increase sales for the artist.
Social Media Is The Future Of Music
Social media has made it easier for musicians to connect with their fans more personally. Platforms like Instagram and Twitter allow musicians to share behind-the-scenes photos and videos, giving fans a glimpse into their lives and the music-making process. This has led to a deeper connection between fans and musicians, and has helped to create a more loyal fanbase.
Social media makes it easier for musicians to monetize their music and make a living from their craft. Revenue-sharing programs on platforms like YouTube and TikTok make it possible for musicians to make money from their music, and with the rise of streaming services like Spotify and Apple Music, musicians can now earn royalties from their music in a way that was not possible before.
In addition, these platforms have changed the way music is discovered. With algorithm-driven platforms like Spotify, YouTube, and TikTok, music is recommended to users based on their listening habits and preferences, making it easier for new artists to be discovered.
Undoubtedly, these digital platforms have had a profound impact on the music industry and will continue to shape how music is created, shared, and consumed in the future. Musicians who embrace social media and use it to connect with fans will have a better chance of building a successful career.