Conversion Rate Optimization Software Market is projected to increase at a CAGR of around 11.6% during 2022– 2032

PRESS RELEASE
Published March 8, 2023

According to a recently published analytical report by Future Market Insights, the global market for conversion rate optimization software had sales of US$ 1.1 billion in 2021. The anticipated market growth from 2022 to 2032 is anticipated to be 11.6%, which is much larger than the increase in the past.

The type of landing page builders is anticipated to generate the biggest amount of income, with a predicted CAGR of over 11.3% from 2022 to 2032. The market value of the Conversion Rate Optimization Software Market increased historically between 2015 and 2021 at a compound annual growth rate (CAGR) of roughly 12.5%, according to research on the Conversion Rate Optimization Software Market by Future Market Insights, a provider of market research and competitive intelligence.

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The Conversion Rate Optimization (CRO) software market is a growing industry that offers solutions to businesses looking to optimize their online presence and increase their website conversion rates. CRO software typically includes tools and platforms that help businesses identify areas of improvement on their website and test and implement changes to improve their conversion rates.

The market includes a wide range of CRO software solutions such as A/B testing tools, heat mapping and click tracking software, user feedback and survey tools, and personalization software, among others.

The growth of the CRO software market is driven by the increasing importance of digital marketing and e-commerce in the modern business landscape. As businesses increasingly rely on their online presence to generate leads and sales, the need for effective CRO tools becomes more crucial.

The CRO software market is also characterized by the increasing adoption of artificial intelligence (AI) and machine learning (ML) technology. AI and ML-powered CRO tools can help businesses automatically identify areas for improvement on their website and suggest targeted optimizations to improve conversion rates.

Overall, the CRO software market is a growing industry that is poised for continued growth in the coming years. With the increasing importance of digital marketing and the demand for personalized customer experiences, businesses are likely to continue investing in CRO software to optimize their online presence and increase their conversion rates.

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Competitive Analysis

Some of the key players in Conversion Rate Software Market include

  • Hotjar,
  • Lucky Orange,
  • Optimizely,
  • Crazy Egg,
  • Unbounce,
  • SurveyMonkey,
  • Qeryz,
  • BounceX,
  • Kissmetrics, and
  • Wingify.
  • In January 2022, Unbounce announced that it will acquire LeadsRx, an attribution and analytics software provider. With this acquisition, Unbounce will help its SMB clients increase the quality and volume of conversions.

Similarly, recent developments related to companies Conversion Rate Optimization Software services have been tracked by the team at Future Market Insights, which are available in the full report.

Market Segments Covered in Conversion Rate Optimization Software Market Analysis

By Type:

  • Landing Page Builders
  • A/B Testing Software
  • Heat Maps Software
  • Others

By Application:

  • Large Enterprises
  • SMEs

By Region:

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA

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Table of Content
1. Executive Summary

1.1. Global Market Outlook

1.2. Summary of Statistics

1.3. Key Market Characteristics & Attributes

1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limitations

3. Market Risks and Trends Assessment

3.1. Risk Assessment

3.1.1. COVID-19 Crisis and Impact on Demand

3.1.2. COVID-19 Impact Benchmark with Previous Crisis

3.1.3. Impact on Market Value (US$ Mn)

3.1.4. Assessment by Key Countries

3.1.5. Assessment by Key Market Segments

3.1.6. Action Points and Recommendation for Suppliers

3.2. Key Trends Impacting the Market

About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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