The global Coated Paper market is forecasted to grow at a rate of 3.3% during the period 2019-2030. The market under study had a value of USD 50.54 Billion in 2021. The demand for the industry is primarily driven by the rise in online sales or trade, rising demand for advertising and packaging in different sectors, demand from advertisement media like newsprints, magazines, brochures, and catalog among others.
The rise in e-commerce and online shopping of various goods and items is creating a huge demand in the packaging industry. This, in turn, is driving the growth of the industry and increasing its demand. Apart from that, people are also eager to use eco-friendly products and are willing to abandon plastic packaging. The food and beverage industry is also moving away from plastic packaging and adopting eco-friendly and biodegradable alternatives. These factors are giving a huge boost to the industry’s growth. Governments in European countries, the USA, India, China, among others, are taking initiatives to ban plastics as packaging material, and paper packaging is coming up as the next best alternative. Thus, in a nutshell, changing trends in the packaging industry are predicted to contribute largely to the market’s growth during the forecast period.
Deforestation across the world is making the supply of wood pulp scarce, and its price is also increasing. This is creating some problems as the cost of coated paper products is increasing, and thus, the industry is facing stiff competition from its alternatives. The industry is also capital and labor-intensive, and increasing labor rates around the world are having an effect on the products in the market. Thus these are some factors which are restricting the industry’s growth. In order to solve these problems, major players in the industry are trying to develop innovative packaging, labeling, and printing solutions in order to reduce cost as well as maintain sustainability.
The COVID-19 impact:
COVID-19 is having positive effects on the industry to a certain extent as this crisis is constantly booming the e-commerce sector. Lockdowns implemented in various parts of the globe have restricted people from going outside, and they are largely dependent on online delivery services even for items they use in their daily life. These products need to be packaged before delivery, and this paves the demand for the market’s products. Coated paper is widely used in packaging or labeling, and this is fuelling the industry’s demand even in this crisis situation. But industry experts are also worried about the fact that demands may soon surpass supply as the production process has been disrupted to a large extent in many parts of the world. The major players are looking forward to increasing their production capabilities and take advantage of the situation, thus driving the industry’s growth further.
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