Yoga Bar Market is Expected to Reach USD 4.23 billion and Registering a CAGR of 9.40% During 2023-2030

The yoga bar market was valued at USD 2.06 billion in 2022 and is expected to reach USD 4.23 billion by 2030, registering a CAGR of 9.40% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

The yoga bar market is anticipated to witness significant growth during this region’s forecast period due to the high nutrition value of these products. Moreover, growing awareness regarding fitness and health and resultant preference for healthy snack products is likely enhance the growth of the market. Increase in product popularity of go-to snacks such as yoga bar, replace high calorie content products such as cakes, chocolates, and cookies which will further projected to increase the market growth.

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Yoga bar Market Dynamics

Drivers

Growing consumption of yoga bar among athletes

Yoga bar is also a sport nutrition bar that has gained high popularity among athletes and those people which are engaging in physical activities. Increasing awareness about the importance staying healthy is increasing participation in sports, sports clubs, health clubs, and gyms, which is a major factor contributing to the growth of the yoga bar market.

Yoga bars have also found high levels of popularity because these bars are efficient and convenient option for supplying instant energy to athletes. Therefore, the demand for these products is gaining popularity among athletes.

Increasing newer flavours and ingredients

Rising popularity of athletic and sports activities along with busy lifestyle, growing health consciousness among consumer, and changing food preferences is forcing major market players to introduce food products with newer ingredients and flavors.

For instance KIND bars have an extensive range of products starting from strawberry pressed bars, strawberry fruit bites, sweet & spicy bars, two-in-one flavors-chocolate and others.

Covid-19 Impact on Yoga Bar Market

The outbreak of COVID-19 pandemic has created numerous opportunities for several private market players to emerge in the snack products, which benefited the manufacturers of yoga bar. The need for innovative snacks is high in this region owing to the associated conveniences of quick usage, storing and easy provision for energy and nutrition requirements. On the other hand, the yoga bar products saw reduced consumption due to disruption in supply in chains during the pandemic. Thus, yoga bar market is expected to rise high in the mentioned forecast period.

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Global Yoga Bar Market Scope

Product Type

• Snack Bars
• Breakfast Bars
• Muesli
• 20g Protein Bars

 Distribution Channel

• Store-Based
• Non-Store-Based

Yoga Bar Market Regional Analysis/Insights

The yoga bar market is analyzed and market size insights and trends are provided by country, product type and distribution channel as referenced above.

Asia-Pacific dominates the yoga bar market in terms of revenue and market share. This is mainly due to large population and high production of the bars in China and India in this region.

North America is expected to be the fastest developing region during the forecast period of 2023-2030 due to increasing demand for functional food, meal replacement, indulgence and on-the-go snacking in this region.

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Competitive Landscape and Yoga Bar Market Share Analysis

• Kellogg Co. (U.S.)
• General Mills Inc. (U.S.)
• KIND (U.S.)
• Clif Bar & Company (U.S.)
• Hormel Foods (U.S.)
• The Simply Good Foods Company (U.S.)
• Mars, Incorporated (U.S.)
• Premier Nutrition Company, LLC (U.S.)

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