In the ever-evolving landscape of e-commerce, Search Engine Optimisation (SEO) has emerged as a fundamental requirement for success, especially for small and mid-sized businesses. In the quest for customer attention, e-commerce giants continuously innovate around SEO to achieve better and faster results. Amidst the competition of digital marketing behemoths, an Australian SEO company based in Melbourne, Webomaze, is reshaping the future of e-commerce SEO.
Webomaze’s journey to transformational success in e-commerce SEO is exemplified by a mid-sized baby product e-commerce company from Sydney. After encountering disappointment with previous agencies, they turned to Webomaze for local SEO services. In a remarkable turnaround, within just 72 weeks, Webomaze’s SEO efforts yielded substantial results. Organic traffic surged by an impressive 52%, while orders from Google Shopping and organic search increased by a staggering 200%.
The turning point came in the 8th month of their partnership when the e-commerce company’s two landing pages ranked number one and number three on Google for all ten of their target keywords. This dramatic rise in search rankings showcased the effectiveness of Webomaze’s strategies.
From Down Under to the Top
One such tale of transformation comes from a modest brothers-owned bakery in Brisbane. Facing stiff competition and struggling to make their mark in the e-commerce space, the brothers decided to close their business if no improvement happened in the next couple of months. They sought Webomaze’s expertise. What followed was nothing short of remarkable.
Webomaze’s first step was a comprehensive SEO audit. They meticulously analysed the bakery’s online presence, identifying gaps and opportunities. Next, they devised a tailored local SEO strategy that focused on local search optimisation, mobile responsiveness, and content enhancements. Within 13 months, the bakery’s website began to soar in search engine rankings. Their online visibility improved, attracting more local customers looking for freshly baked goods. Organic traffic surged by 340%, and the bakery started to experience a significant uptick in online orders.
The real turning point came when Webomaze implemented a smart content marketing strategy. Engaging blog posts about baking tips, recipes, and behind-the-scenes glimpses into the bakery’s daily life captured the hearts of customers. Social media campaigns further amplified their reach. Fast forward 2 years, and this bakery had not only secured a prominent spot on Google’s search results but had also built a loyal online community. Their monthly online sales had quadrupled, and they were now shipping their delectable treats nationwide.
So, what sets Webomaze apart from other digital marketing agencies, and what’s their secret to achieving such remarkable results?
In an exclusive interview with Ravi Sharma, the co-founder and CEO of Webomaze, we uncovered the answer: specialisation.
“Success in e-commerce is more than just optimising keywords; it’s about understanding the evolving dynamics of online shopping and adapting to them,” says Ravi Sharma, the visionary behind Webomaze’s groundbreaking SEO strategies.
Ravi, who started small himself 13 years ago, intimately understands the challenges faced by small and medium-sized business owners. Unlike many digital marketing agencies that primarily target Fortune 500 companies and billion-dollar corporations, Ravi’s Webomaze focuses on local businesses, making it their mission to propel these enterprises to the top of Google’s search results.
Ravi also said,”We’ve noticed a significant uptick in shopping activity, spanning across both younger and older demographics, which is a novel trend. It appears that users are becoming increasingly discerning and well-informed. In a landscape filled with numerous options, individuals are now seeking more comprehensive information.”
In an era where e-commerce success hinges on visibility and rankings in search engines, Webomaze’s commitment to uplifting small and mid-sized businesses by specializing in local SEO has positioned them as trailblazers in the field. Their impressive track record and CEO Ravi Sharma’s personal mission make Webomaze a transformative force, reshaping the landscape of e-commerce SEO.