Television (TV) Analytics Market to Notice Prominent CAGR Growth of 18.70% by 2030, Size, Trends, Industry Growth and Competitive Outlook

Published November 8, 2023

Data Bridge Market Research’s latest report, “Television (TV) Analytics Market” provides a thorough analysis of growth strategies, drivers, opportunities, key segments, Porter’s Five Forces analysis, and the competitive landscape, offering valuable insights for industry professionals. Television (TV) Analytics is the finest market research report, which is the result of a proficient team and their potential capabilities. In this market research report, data collection modules with large sample sizes are used to collect data and perform base year analysis. The market research data included in this report is analyzed and forecasted using market statistical and coherent models. This wide-ranging market analysis report puts light on many aspects related to Television (TV) Analytics industry and market. Market definition, market segmentation, competitive analysis, and research methodology are the major topics covered in the Winning Television (TV) Analytics business report.

Data Bridge Market Research analyses that the Television (TV) Analytics Market is expected to reach USD 1,378.52 billion by 2030, which is USD 349.79 billion in 2022, at a CAGR of 18.70% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

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Television has been the major advertising medium. Nowadays, majority of homes have a television subscription service sushi as Hulu or Netflix. Television (TV) analytics deliver advertisers with more information about their viewers. Growing trend of Subscription on Video Demand (SVoD) platforms and increasing consumer demand for original digital series have increased industry growth. Also, plays available on Over the Top (OTT) platforms such as Amazon and Netflix and significant demand for various genres are some major factor that are contributing toward the market development.

Top Leading Key Players of Television (TV) Analytics Market:

  • IBM (U.S.)
  • Google, LLC (U.S.)
  • The Nielsen Company (U.S.)
  • (U.S.)
  • DC Analytics (U.S.)
  • Alphonso Inc. (U.S.)
  • Edgeware AB (Sweden)
  • Samba TV, Inc. (U.S.)
  • Adobe (U.S.)
  • Amobee, Inc. (U.S.)
  • Clarivoy (U.S.)
  • Realytics (France)
  • TVSquared (U.K.)
  • Sorenson Media (U.S.)
  • Parrot Analytics Limited (U.S.)
  • Viaccess (France)

Television (TV) Analytics Market Drivers

  • Increasing digitalization and shifting viewer preference

The television sector is experiencing a substantial transformation with respect to technology interaction and consumption habits. Now viewers are highly concerned regarding their interaction with advertising and content. For instance, to fulfil the viewer’s demand, TV content providers are boosting real-time decision-making based on the consumer preferences. Hence, increasing digitalization and shifting viewer preference is anticipated to play a vital role in the adoption of television (TV) analytics solutions which is likely to drive the market growth.

  • Growing investments to produce high-quality content

Many studios are surging their budgets for TV shows to make high-quality content. Now studios have several platforms to make revenues, studios are eager to invest in producing high-quality content. For instance, Netflix has invested around £100million in the TV series The Crown. Therefore, the availability of multiple platforms such as Hulu, Netflix, mobile applications, and web portals and the demand for quality content are some of the major factor which increase the demand for the television (TV) analytics and drive the market growth.

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Key Market Segments Covered in Television (TV) Analytics Industry Research

Television Transmission Type

  • Cable TV
  • Satellite TV/Direct-To-Home
  • Internet Protocol Television
  • Over-The-Top


  • Software
  • Services

Deployment Model

  • On-Premises
  • Cloud


  • Competitive Intelligence
  • Churn Prevention and Behavior Analysis
  • Customer Lifetime Management
  • Campaign Management
  • Content Development
  • Audience Forecasting
  • Others

Television (TV) Analytics Market Regional Analysis/Insights

The countries covered in the Television (TV) Analytics Market report are the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and rest of South America as part of South America.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

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