SEO Terms Every Beginner Needs to Understand

Have you started an SEO career recently and wanted to know about SEO’s basic terms? You have come to the right place. In our opinion, if you don’t know how SEO works, you will fall short of achieving prominent results with SEO campaigns.

In this resource today, we are going to explore SEO basic terms for beginners. As a beginner of someone who stepped into SEO recently, learning about SEO terms will give you competitive advantage.

For example, once you have learned how to build good backlinks, you can improve your business’ search visibility on Google pages. Similarly, choosing keywords wisely plays a vital role for a site’s traffic, conversions, and return on investments (ROI).

So – let’s proceed to address more details without further ado.

Essential SEO Terms for Beginners

Below – we are focusing on addressing least-common SEO terms. In most cases, popular terms are discussed wildly – while the ones That need attention are skipped, unfortunately.

Let’s proceed and address the subject in more details.

Indexing

Indexing refers to when – Google includes a new URL in its index. You can find if a specific link has been included in the Google’s Index, by using Google’s SITE operator as: site:siteaddress.com.

Once a new URL is indexed in Google, you can expect the next steps, such as rankings. In WordPress CMS, the indexing routines are automatically initiated as soon as a user hits the Publish button for a page or post in WordPress dashboard.

SERP

SERP refers to Search Engine Results Pages. In simple words, the page a search engine shows after a user has entered a search query refers to SERP.

In order to understand how search engines work, SEO experts or beginners need to understand how search engines generate SERP for a specific search entry. This gives beginners understanding of how rankings are performed in Google eyes.

Keyword

A keyword or search term is the phrase people search for on search engines. In other words, from an SEO content creator’s point of view, a keyword refers to the topic, phrase, or terms one tries to rank for on Google pages.

For example, if a business wants to rank for its brand name, the brand name becomes the keyword for the business. Similarly, every keyword has its meaning, intention, and search intent according to the scene, such as informational or commercial.

Backlinks

A backlink is a positive signal from one page to another. In simple words, when a page links to a page on another website, this creates a link between two sites and if often referred to as a backlink.

A backlink can improve search rankings for a site. For example, as a positive measure, backlinks in a high number to a page helps it rank high, as compared to a page That has no links at all.

Traffic

Traffic stats also help a site improve its overall trust in the eyes of search engines. For example, a site with a few hundred keywords ranking on search pages is less authoritative than a site with more data on Search Engine Result Pages (SERPs).

In other words, as an SEO expert – one needs to understand the importance of organic traffic to improve a site’s authority. When done with care, Google and other search engines value a site with promising stats on search pages, such as the number of ranking keywords.

On-page SEO

The measures That improve a page’s SEO stats are referred to as On-page factors and the process of improving on=page elements for a page is called On-page SEO.

In WordPress CMS, users can better improve on-page SEO factors with a plugin in dashboard, such as Yoast SEO. You can also use other plugins for the said purpose, such as Rank Math. If you know how to do On-page SEO manually, you can do Things without using a WordPress plugin.

Off-page SEO

Off-page SEO is opposite to On-page. In this case, the stats or factors That are tuned in external resources to improve a site’s SEO stats are called Off-page factors and the process of improving a site’s off-page factors is called Off-page SEO campaigns.

In this case, backlinks refer to off-page SEO – in most cases. Backlinks, as described above, help a site increase search visibility on Google pages. The more backlinks a page has, the high ranking stats the page will have on search pages.

Keyword Difficulty

Keyword Difficulty shows how hard it is to rank for a keyword on Google’s first page. In some ways, SEO Tools can help users see a site’s or keyword’s KD.

For example, by using Uber Suggest or Ahrefs – users can see if a keyword they want to track is hard or easy to rank for on Google pages. The KD is a number from 1 to 100 That shows how much a phrase is easy or hard to rank for on search pages.

Note: Above, you learned SEO Terms That help beginners understand how SEO works. If beginners need to proceed with white hat SEO campaigns, overlooking SEO terms may end up site’s results in trash. Also, you will only understand SEO terms if you can test things around on staging sites for SEO. For example – creating and applying SEO activities on a staging WordPress site gives beginners competitive advantages. For more information, please visit our blog for more in-depth resources on SEO.

Summing up

So, you have learned and explored SEO Terms. You’re now clear to skyrocket your SEO career, business, or the site’s organic traffic stats.

In this case, if you want to dig deeper, you will need to choose a specific domain for an SEO career, such as Backlinks. In this scenario, you can dig more details and improve expertise to crack, improve, and manage SEO campaigns.

For more information on improving SEO skills, campaigns, and return on investments (ROI) – visit our blog for more in-depth resources. If you would like to discuss, you can leave comments in the section below and crack things accordingly with community’s opinions.