Retail Loyalty Program Market Insights Research Report [2023-2030] | FIS Corporate, Maritz, IBM

Published October 19, 2023

The Retail Loyalty Program Market report is latest report published by Infinity Business Insights which provides comprehensive information, overview of the demands and describe Impact of Covid-19 and Russia Ukraine War on the market during the forecast period 2023–2030.

The Retail Loyalty Program market focuses on providing solutions that enable retailers to engage and retain customers through rewards and incentives. These programs encourage repeat business, foster brand loyalty, and gather valuable customer data for personalized marketing. Retailers can tailor loyalty programs to their specific needs, whether through points-based systems, tiered memberships, or digital reward platforms. The market is growing as businesses recognize the importance of customer retention in an increasingly competitive retail landscape and the need to create personalized shopping experiences.

The Global Retail Loyalty Program Market is expected to grow at a CAGR of 15.8% during the forecast period, 2023-2030.

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In recent years, the Retail Loyalty Program market has witnessed significant developments. A notable trend is the integration of artificial intelligence (AI) and machine learning to better analyze customer behavior and offer more personalized rewards and promotions. Mobile app integration has become more prevalent, allowing customers to easily access and manage their loyalty accounts and rewards. Cross-retail partnerships are emerging, where customers can earn and redeem points or rewards at various retail outlets within a network. Furthermore, sustainability and eco-consciousness are influencing loyalty programs, with options for customers to earn points or rewards for environmentally responsible choices.

Leading players of Retail Loyalty Program Market including

FIS Corporate, Maritz, IBM, TIBCO Software, Hitachi-solutions, Oracle Corporation, Aimia, Comarch, Exchange Solutions, Creatio, Customer Portfolios, Antavo, SAP, Epsilon Data Management LLC, Kobie Marketing Inc., BREIRLEY+PARTNERS, Fivestars, ICF Next, Lacek Group

Total Market by Segment:

Market split by Type, can be divided into:

Points-based Loyalty Programs

Tier-based Loyalty Programs

Subscription-based Loyalty Programs


Market split by Application, can be divided into:

Small and Medium Enterprises (SMEs)

Large Enterprises

Market segment by Region/Country including:

Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.)

North America (United States, Mexico & Canada)

South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)

Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.)

Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia).

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Retail Loyalty Program Market Opportunities

The Retail Loyalty Program market offers numerous opportunities for both retailers and solution providers. First, there is room for innovation in program design, including AI-driven personalization and sustainability-focused rewards. Retailers can explore partnerships with other brands to expand their loyalty network and offer more diverse rewards. Integration with mobile apps and digital platforms allows customers to easily engage with loyalty programs and access rewards on-the-go. Gathering and analyzing customer data for actionable insights is an area of growth, enabling retailers to refine their marketing strategies. Additionally, globalization offers opportunities for expanding loyalty programs to new geographic markets.

Retail Loyalty Program Market Research Methodology

Market research in the Retail Loyalty Program segment involves a combination of primary and secondary research. Primary research includes surveys, interviews, and discussions with retail executives and loyalty program managers. This helps gather insights into market trends, customer preferences, and the challenges faced by businesses in implementing loyalty programs. Secondary research encompasses the analysis of existing reports, industry publications, and databases to collect historical and current data on market dynamics, competitive landscapes, and technological advancements. Data validation and triangulation are used to ensure the accuracy and reliability of the research findings.

5 Reasons to buy this report:-

  1. Personalization Capabilities: Look for loyalty program solutions that offer AI-driven personalization to create tailored rewards for individual customers.
  2. Mobile App Integration: Prioritize programs with mobile app integration to provide customers with easy access to their loyalty accounts and rewards.
  3. Cross-Retail Partnerships: Consider programs that allow customers to earn and redeem rewards across a network of participating retailers.
  4. Sustainability Focus: Assess programs that incorporate rewards for eco-conscious consumer choices to align with sustainability trends.
  5. Data Analytics and Insights: Choose solutions that provide robust data analytics to gain actionable insights into customer behavior and refine marketing strategies for improved customer engagement and retention.

Browse Complete Summary and Table of Content @

Table of Contents – Major Key Points

Chapter 1: Introduction

Chapter 2: Market Dynamics

Chapter 3: Research Methodology

Chapter 4: Impact Analysis

Chapter 5: Value Chain Analysis

Chapter 6: Porter’s 5 Forces Model

Chapter 7: PEST Analysis

Chapter 8: Retail Loyalty Program Market Segmentation, By Types

Chapter 9: Retail Loyalty Program Market Segmentation, By Application

Chapter 10: Regional Analysis

Chapter 11: Company Profiles

Chapter 12: Competitive Landscape

Chapter 13: Conclusion.

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