Real-time Bidding (RTB) Market Precision in Digital Advertising Landscape, Forecast 2023 to 2030 | Google, WPP, Adobe

Published September 20, 2023

The Report on “Real-time Bidding (RTB) Market” provides Key Benefits, Key Market Segments, Secondary and Primary Research, Analyst Tools and Models to 2028 by The report will assist reader with better understanding and decision making.

Real-time Bidding (RTB) Market to reach US$ 48 Billion by 2030, exhibiting a growth rate (CAGR) of 31% during 2023-2030. Real-time bidding (RTB) is a method of online advertising where advertisers can bid on ad space in real-time through automated systems, based on the user’s browsing behavior and other data points. The winning bidder’s ad is then displayed to the user on the publisher’s website or app. Real-time bidding (RTB) is a method of online advertising where advertisers can bid on ad space in real-time through automated systems, based on the user’s browsing behavior and other data points. The winning bidder’s ad is then displayed to the user on the publisher’s website or app.

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The Key companies profiled in the Real-time Bidding (RTB) Market:
The study examines the Real-time Bidding (RTB) Market’s competitive landscape and includes data on Google, WPP, Adobe, Facebook, Twitter (Mopub), Verizon Media, Criteo, Smaato, Yandex, Rubicon Project, Pubmatic, Salesforce, Mediamath, Appnexus (A Xandr Company), Platform One, Match2one & Others.

Global Real-time Bidding (RTB) Market Split by Product Type and Applications

This report segments the Real-time Bidding (RTB) Market on the basis of Types:
Open Auction
Invited Auction

On the basis of Application, the Real-time Bidding (RTB) Market is segmented into:
Media and Entertainment
Retail and Ecommerce

The growth of the real-time bidding (RTB) market can be attributed to several factors. Firstly, the increasing use of programmatic advertising is driving the growth of the RTB market. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and effective. RTB is a key component of programmatic advertising, as it enables real-time bidding on ad inventory. Secondly, the growing use of mobile devices is also driving the growth of the RTB market. More and more people are using their mobile devices to browse the internet and access content, which has created a new opportunity for advertisers to reach their target audience. RTB allows advertisers to target users based on their location, device, and browsing behavior, making it more effective to reach mobile users. Thirdly, the increasing availability of data is also driving the growth of the RTB market. Advertisers can use data to better understand their target audience and create more personalized ad experiences. RTB enables advertisers to collect and analyze data in real-time, allowing them to make more informed decisions about their ad campaigns.

The real-time bidding (RTB) market is highly concentrated, with the leading players operating in North America, Europe, and Asia Pacific. North America is expected to hold the largest market share during the forecast period, due to the presence of a large number of leading players and the early adoption of RTB technology. Europe is expected to be the second-largest market, due to the presence of a large number of advertisers and publishers. Asia Pacific is expected to be the fastest-growing market, due to the increasing use of mobile devices and the growing e-commerce sector. The region has a large and rapidly growing population, which presents a significant opportunity for advertisers to reach their target audience. The increasing availability of high-speed internet and smartphones is also driving the growth of the RTB market in the region. In addition to these regions, the RTB market is also present in other regions such as the Middle East and Africa, and Latin America. These regions are expected to have a lower market share compared to North America, Europe, and Asia Pacific, but they are expected to grow at a significant rate due to the increasing adoption of technology and the growing e-commerce sector.

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Market Segmentation:
Real-time Bidding (RTB) Market is split by Type and by Application. For the period 2017-2030, the growth among segments provide accurate calculations and forecasts for revenue by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

To conduct the research on the RTB market, a combination of primary and secondary research methods were used. Primary research involved collecting data directly from industry experts, advertisers, and publishers through interviews and surveys. Secondary research involved collecting data from existing reports, industry publications, and online databases. The data collected was analyzed using statistical tools and software to derive insights and trends.

The years examined in this study are the following to estimate the Real-time Bidding (RTB) Market size:
History Year: 2017-2021
Base Year: 2022
Estimated Year: 2023
Forecast Year: 2023 to 2030

Covid-19 Impact and Market Status:
During the COVID-19 epidemic, the industry is providing critical support to countries’ infrastructure all across the world. Individuals and governments at all levels, federal, state, central, municipal, and provincial, have been in continual contact to provide and receive real-time information on COVID-19. The healthcare, telecommunications, utilities, and government sectors work tirelessly to maintain the status quo and provide essential services to all citizens.

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Reasons for buying this Report:

This report provides compelling reasons for organizations to consider its insights, aiding in the realignment of business strategies according to key priorities.

The report’s focal points on significant progressive industry trends within the Real-time Bidding (RTB) Market offer valuable guidance for devising effective, long-term strategies.

Business expansion plans can be refined or established through the comprehensive growth opportunities presented in both established and emerging markets.

Through an exhaustive analysis of global market trends and influential drivers and barriers, this report offers a profound understanding of the market’s trajectory.

By comprehending the strategic foundations driving commercial interest across components, types, and end-users, this report serves to enhance the decision-making process.

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Browse complete Real-time Bidding (RTB) Market report details with table of contents and list of figures click here @

Strategic Points Covered in Table of Content of Real-time Bidding (RTB) Market:
Real-time Bidding (RTB) Market Introduction
Research Methodology
Executive Summary
Real-time Bidding (RTB) Market Variables, Trends, and Scope
Real-time Bidding (RTB) Market Overview
Real-time Bidding (RTB) Market Analysis Tools
Real-time Bidding (RTB) Market Segmentation
Regional Landscape
Real-time Bidding (RTB) Market Share Analysis and Competitive Landscape
Company Profiles
Impact of COVID-19
Competitive Intelligence and Competitive Matrix
Major Deals and Strategic Alliances Analysis
Relevant Case Studies and Latest News Updates
Key Takeaway Points from the Analysts at Future Wise Market Research
Appendix and Data Source…

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