Laundrywala – Simplifying Laundry & Dry Cleaning Experience

Published July 31, 2023


The Indian laundry industry was valued at $ 49 billion in FY2021. This is way bigger than the size of other mainstream industries such as Diagnostic labs ($ 30.6 bn), Beauty & Wellness ($ 11 bn), and Fast Food ($7 bn). Even after such huge potential, the laundry industry was not popular in media and masses because there was a complete absence of trusted national brands. In today’s fast-paced world, finding time for household chores can be a challenge. Among the many tasks that demand our attention, laundry often tops the list. In this article, we will delve into the story and services of Laundrywala, a company that has revolutionized the way we approach our laundry needs.

About Laundrywala

Laundrywala was founded in 2021. Today, it is India’s trusted laundry & dry clean chain. Laundrywala has transformed the laundry industry with its strategy of making top-notch laundry & dry cleaning services widely available to every Indian household.

They provide mobile apps for their consumers and delivery men and employ CRM software to ensure efficient operations. Their operations run well because to this technological setup. Additionally, they offer free home pick-up and delivery, simple order placement, and app-based tracking for the convenience of their consumers.

Convenience at Your Fingertips

Laundrywala has been built on the foundation of convenience. The company’s user-friendly app and website allow customers to schedule laundry pickups and deliveries with just a few taps. This innovative approach has made the cumbersome task of doing laundry as easy as ordering food or booking a cab. Customers no longer need to worry about finding time to visit a laundromat or coordinating pickup and drop-off times with a local service.

Quality and Care

Apart from convenience, Laundrywala prides itself on the quality and care it provides to customers’ garments. The company employs trained professionals who handle the laundry process with precision and attention to detail. Whether it’s delicate fabrics, stains, or special requests, Laundrywala ensures that each item is treated with the utmost care, giving customers the confidence that their clothes are in safe hands.


Laundrywala also places a strong emphasis on environmental responsibility. In an effort to reduce its carbon footprint, the company has implemented eco-friendly practices throughout its operations. From using energy-efficient machines to biodegradable detergents, Laundrywala strives to contribute positively to the environment.

Building Customers Trust With Transparency

At the heart of Laundrywala’s success is its customer-centric approach. The company values feedback and continuously improves its services based on customer suggestions. This commitment to excellence has garnered a loyal customer base and earned Laundrywala a reputation as a trusted laundry service provider.

Laundrywala Future Plans

Numerous dry cleaners, maids, and dhobis in the area competed for a sizable clientele, but none of them could promise top-notch service.

A laundry start-up with the mission of easing the laundry troubles of 500 million urban Indians entered the market in 2021. Business Head of Laundrywala, Mr. Vishal , claims that the company’s goal is to provide each customer with a top-notch laundry service right at their door. Every 10,000 households will receive a Laundrywala Franchise, according to plan. By the year 2026, they hope to have 2000 live storefronts open in metropolitan India, one in a 3-kilometer radius. They have planned to be a household name for laundry & dry cleaning in India by expanding their business.

Laundrywala – Customer Acquisition

The first Laundrywala location opened in Dehradun. Because live laundry & dry clean stores were a novel concept to most people, they concentrated on offline marketing techniques during that initial stage. Laundry was typically done at home with the aid of machines or maids by people from all socioeconomic classes, whether they were low-income, middle-class, or wealthy. There were dhobis, and their services were inexpensive as well, but they were unreliable. By convincing customers that it is preferable to outsource washing to a reputable, well-organized company like Laundrywala, the company brought about a paradigm shift in this situation. They believed that they needed to start off by introducing this fresh idea. And to achieve this, they concentrated on man-to-man marketing. They did everything, including setting up canopies, banners, and fliers as well as conducting door-to-door and society visits. Even now, Laundrywala has partnerships with neighborhood supermarkets, beauty parlors, and other businesses with substantial local walk-in traffic. They advertised their services at cat party locations and other such locations. They offered free first orders or free trial orders in an effort to persuade customers of the value and convenience that Laundrywala outlets offer. To help the clients grow accustomed to their services after the initial free purchase, they offered two additional orders at a discounted rate. The company then started selling membership packages to entice people to become their regular consumers. We have collaborated with HOME SALON and Real Estate Company for customer acquisition.


Laundrywala has undoubtedly transformed the laundry experience for countless individuals, simplifying their lives and freeing up valuable time. By combining convenience, quality, and a commitment to environmental sustainability, the company has set a benchmark for the laundry services industry. As they continue to grow and adapt to changing customer needs, Laundrywala remains steadfast in its mission to redefine laundry services and make laundry day a breeze for everyone.

Media Contact
Company Name: Laundrywala
Contact Person: Mr. Vishal
Email: Send Email
Country: INDIA

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