How to choose your real estate agency?

Choose an agency specializing in your property.

Let’s start with the most important criterion. To put the odds on your side and avoid having to change agency during your term of office, we advise you to check the agency’s location according to your property put up for sale, the best being to choose one nearby. She will be in the best position to determine the right market price because she will know her sector well. Being on-site, the visits will be easier to organize, and the agency will be more reactive if it does not have to travel 1-hour round trip for each visit.

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It’s also best if the agency is experienced in selling homes similar to yours. On the one hand, she will know the right prospecting channels and the sales methods adapted to the buyer clientele. For example, suppose you wish to sell a top-of-the-range property. In that case, the agency must be able to meet your needs by publishing the advertisement on a suitable or with property hunters mandated by buyers who do not have the time to search.

The agency, which already has properties equivalent to yours for sale, will also be able to pool its address book of potential buyers and maximize your chances of visits and sales.

For example, if your property is on the ground floor, the ideal is to give a mandate to an agency specializing in ground floors or properties not overlooked. She may show a potential buyer another property and can then offer to visit yours in stride.

You can also check certain points before making an appointment with an agency:

Compare on the agency’s website the goods sold and the goods for sale

Do not hesitate to make several real estate agencies if you wish to have a comparison and several proposals. You can also negotiate your fees, allowing you to save on the net selling price, especially if you decide to entrust an exclusive sales mandate. To learn more about this complicated point, we recommend reading our Comparison of Property management Sunshine Coast fees: the cordial agreement.

Do not focus on an attractive estimate.

Pay particular attention to the estimate offered by the Property management Sunshine Coast. Some agencies may be tempted to overestimate the selling price so that you give them an exclusive mandate. Giving your property to an agency that overestimates the sale price will simply waste your time on the sale, and you will probably have to lower the price. More information on our sheet the three techniques for estimating your selling price.

In addition, we advise you to ask for an estimate of the selling time for your type of property and the sector in which it is located. Also, ask for the number of prospects expected to readjust the price if necessary. The goal is for the property to sell as quickly as possible at the best price. An ad that drags too long on the site does not attract buyers.

So that you can have a comparison, you can ask the agency to show you properties for sale (or sold) similar to yours. You can also ask the real estate agent for simple home staging tips to help improve your home if you find it struggling to sell, even after lowering the price.

Other secondary selection criteria

Solvency of tenants

In this period of rising rates and the complexity of obtaining a mortgage, it is important to know how agencies work concerning offers to purchase. The objective is to avoid wasting several months with a buyer who will not have his credit. You can then ask the agency how they select potential buyers and how the file is studied. The best thing is that the agency proposes a partner broker who will provide feedback on the financing plan, which will allow the project to be advanced, thus avoiding wasting time if the file cannot be completed.

Drafting of preliminary contracts

Some agencies can also offer the drafting of the sales agreement. This service allows the buyer to save time and money. Indeed, this service is included in the fees, unlike the drafting of the promise of sale, payable by a notary (and longer). Choosing an agency that offers this service can be favorable to you if you want a quick sale.

Google Reviews

This is a decisive criterion! This is because customer reviews will give you an insight into the agency’s overall customer service. You can select sales reviews; do not consider tenant reviews if the agency also offers rentals.

Pay attention to negative reviews because many positive reviews are not real. Be careful, however; negative reviews can bring up minor or usual problems, such as a dissatisfied seller because his accommodation is not selling; on the other hand, it is not necessary to identify major recurring problems such as overestimation, loss of files or a lack of responsiveness, for example.

We, therefore, advise you to always check customer reviews before trusting a real estate agency, even if all the other criteria are met.