How Does AI Transform the Coupon Marketing Technique?

When everyone else is moving towards artificial intelligence, even in the coupon marketing field, then it would be damaging for a brand to not take steps towards this marketing technique. AI basically helps in deploying an algorithm that is designed to track a customer’s purchase pattern and accordingly suggest products and discount coupons to the customer. This technique is the future of all kinds of coupon marketing (online and offline). AI ensures a smooth interaction between marketers and customers and helps in the retention of the customer. There are many ways in which AI can be used to enhance the scope of coupon marketing and we will look into some techniques and strategies that are being talked about!

Segregation of Coupons

AI is equipped in processing data in the finest manner that too within minutes. This kind of technology is immensely helpful in coupon marketing techniques. AI can help any brand segregate its target audience into smaller sects (as per their likes and dislikes) and can help devise discount coupons for each specific sect, as per their likes and dislikes. Also, a brand will know what kind of discount is popular among a particular sect of people, which will help in making a potential customer into an actual customer. This will enhance a brand’s likeability and also generate more leads.

Personalized Digital Coupons

Artificial intelligence is influencing and shaping our lives in a big way. With the advent of AI, every brand and every online store will have more insightful knowledge about their target audience and these brands will know about the likes and dislikes of their customers. Based on this particular knowledge, every brand and online store will shift to personalize coupon marketing. A personalized discount coupon that will entice a customer immensely and ultimately leading to definitive sale. It is an established fact that a personalized coupon is much more effective than a generic discount coupon and a personalized coupon leads to better sales. So, adapting to this kind of advancement in marketing technique will become extremely crucial for the success of any brand (especially an upcoming brand!).

Enhanced Role of Chatbots

One of the most prominent products of AI, in the field of marketing to date, is the development of chatbots. Chatbots provide a real-time response to a query issued by a customer, which helps in sustaining that customer. A chatbot will become very crucial in digital coupon marketing as well. AI-enabled chatbots will be equipped enough to generate a customized discount coupon for the customer and help in retaining even a dissatisfied customer. Let us say that a dissatisfied customer is having a conversation with the chatbot and the chatbot can generate a personalized discount coupon, for that particular customer, based on the discussion with the customer; this kind of coupon marketing will help in retaining a majority of dissatisfied customer base. Chatbot-generated QR-code can be issued to customers so that they are able to claim their personalized discount offer!

AI-Driven Voice-Activated Coupon Search

We are quite familiar with the voice search feature in Google, iOS, and Android platforms. However, using this technique in coupon marketing is still at a very nascent stage. A team of Target and Google conducted an experiment on a voice-activated coupon (where the customer had to utter a specific verse to get access to a digital coupon and activate it!). Some other research and experiment has also happened in this field; having said that, this coupon marketing technique is still developing and marketers are still exploring the immense benefits of this marketing technique.

Suggesting Coupons at Check-outs

Any online store loses its customer the most during the check-out process; this usually happens because despite adding a lot of items to the shopping cart, a customer does not find appropriate discounts to use. With the advent of AI, it can suggest personalized discount coupons at the time of the checkout process so that the customer is enticed into making the final purchase, because AI is adept in providing insights on human personality. This will lead to a better customer conversion rate.

Role of Coupons Website

Savings via coupon aggregator websites like CouponzGuru becomes easy, as it feature discount coupons and discount deals on their website, for a range of brands. These coupon websites drive a good amount of sales for any brand, which is why making the right use of AI techniques becomes very important even for these coupons’ websites. An administrator of a coupon’s website can use AI to devise a marketing campaign and see which brands are to be included in a particular marketing campaign. The coupons’ website can also see what should be the reach of a particular marketing campaign so that all the parties involved are in a win-win situation.