How Can Explainer Videos Drive Tangible Results To Your Business?

There must have been a time in your life when you have taken the assistance of YouTube or any other social media platform to understand a service. Well, most of the time, a video might pop up giving you details about how any product or service works and why it benefits you. Such videos are known as explainer videos.

Explainer videos are a popular marketing and communication tool used to convey complex ideas, products, or services simply and engagingly. They use visual and audio elements to explain a concept, product, or process to the audience.

Videos hold a lot of power for both businesses and their customers. Certain stats by the HubSpot academy showcase the importance of videos. Some of them are listed below:

• Video is used as a marketing tool by 91% of companies.
• More marketers (96%) than at any time in the previous nine years.
• 92% of video marketers say they get a good return on their investment.
• 87% of marketers believe that videos directly and favorably affect sales.

Now, moving on to the benefits of explainer videos, let’s get into the depth of this topic.

Here we go,

Explainer Videos Increase Engagement

Engaging your audience is a crucial aspect of any successful marketing strategy. Explainer videos excel in this regard. Here’s how:

1. Captivating Visuals

Explainer videos leverage visuals, animation, and storytelling to grab your audience’s attention. The combination of eye-catching graphics, characters, and animations can make even the most complex concepts easy to understand and enjoyable to watch.

2. Simplifying Complex Information

Businesses often deal with intricate products, services, or processes. Explainer videos simplify this complexity by breaking information into digestible, bite-sized pieces. This approach ensures that your audience can handle the key points effortlessly.

3. Keeping Viewers Engaged

Explainer videos are typically short and to the point, ideal for the modern audience with a short attention span. They provide concise, relevant information, keeping viewers engaged from start to finish.

Let’s take an example of the below video

https://www.youtube.com/watch?v=-YRbOdA8Pw4

This is a security as a service marketing video, in which you can see a detailed explainer video of how ACS Security Camera works. The visuals used in the video are well designed and are interesting enough to catch your attention. The information has been portrayed and explained in a simpler manner making it easier for everyone to understand.

Inspiring Action Through Explainer Videos

Engagement is only the first step. The ultimate goal is to inspire action. Animated explainer videos are adept at motivating your audience to take the desired steps. Here’s how:

1. Clear Call to Action (CTA)

Every explainer video should have a compelling call to action. Whether it’s encouraging viewers to sign up for a newsletter, download an app, or purchase, a well-placed CTA guides your audience on what to do next.

2. Building Trust

Explainer videos establish trust by presenting information honestly, transparently, and authoritatively. When viewers trust your brand, they are more likely to take action.

3. Addressing Pain Points

Explainer videos often address common pain points or challenges your target audience faces. By providing solutions to these issues, you position your business as the go-to source for their needs.

Boosting Your Bottom Line

Ultimately, the success of your business relies on your bottom line. Explainer videos contribute significantly to your financial success. Here’s how:

1. Increased Conversions

Explainer videos have been shown to increase conversion rates. Whether it’s converting website visitors into customers or encouraging users to upgrade to a premium service, these videos guide prospects down the sales funnel.

2. Better SEO Rankings

Including explainer videos on your website can improve your search engine optimization (SEO) efforts. Search engines like Google often prioritize websites with engaging multimedia content, which can lead to higher rankings and more organic traffic.

3. Cost-Effective Marketing

Compared to traditional advertising methods, explainer videos offer a cost-effective way to reach a broader audience. Once created, these videos can be shared across various platforms, reducing the need for expensive advertising campaigns.

In Conclusion,

Explainer videos are a powerful tool that can drive tangible results for your business. They increase engagement, inspire action, and ultimately boost your bottom line. By leveraging the captivating nature of explainer videos, you can effectively communicate your message, build trust, and turn viewers into loyal customers. So, if you want to revitalize your marketing strategy, consider incorporating explainer videos into your toolkit.