Harness the Power of Live Video: Insider’s Guide to Social Media Multistreaming with OneStream Live

Live streaming is rapidly becoming an integral tool in the world of social media marketing. It refers to the real-time transmission of video content over the internet, allowing viewers to watch and engage with events as they happen. With the rise of platforms like Facebook Live, Instagram Live, and YouTube Live, businesses now have a unique opportunity to connect with their audience in a more personal and interactive way. Live streaming allows for instant feedback, enabling businesses to measure audience reactions, answer questions, and build stronger relationships.

This powerful medium has the potential to take marketing campaigns to new heights by promoting authenticity, accessibility, and real-time engagement. As the popularity of live streaming continues to grow, it’s essential for businesses to incorporate this innovative approach into their social media strategies.In this blog, we will learn how you can multistream on social media platforms and introduce you to a robust live streaming platform OneStream Live for multistreaming on Facebook Live, YouTube Live, Instagram, TikTok, Twitch, and more than 45+ social platforms and the web.

Benefits of Live Streaming on Social Media

Increased audience engagement and interaction

Live streaming allows businesses to engage with their audience in real time, enabling a sense of connection and authenticity. By allowing viewers to ask questions, leave comments, and react to the content being streamed, businesses can actively involve their audience in the conversation. This level of engagement not only strengthens the bond between the brand and its followers but also provides valuable insights into audience preferences and interests. For example, a cosmetics company could host a live makeup tutorial, encouraging viewers to interact by asking questions about the products being used while simultaneously building a loyal community.

Enhanced brand visibility and awareness

Live streaming has the potential to increase brand visibility on social media platforms. When a business goes live, it appears at the top of a user’s newsfeed, making it more visible and likely to catch the attention of potential customers. Furthermore, live streaming enables a brand to showcase its personality, values, and behind-the-scenes moments, creating a more intimate and relatable image. For instance, a restaurant could stream a cooking demonstration featuring their renowned chef, giving viewers an exclusive glimpse into their culinary expertise and enticing them to visit the establishment.

Opportunity to showcase products or services in real-time

One of the major benefits of live streaming on social media is the ability to showcase products or services in real time. This gives businesses the chance to demonstrate the features and benefits of their offerings, allowing viewers to see them in action. For instance, an electronics company could live stream the launch of a new smartphone, showcasing its innovative features and presenting a persuasive case for consumers to make a purchase. This real-time product showcasing allows businesses to build excitement, generate buzz, and ultimately drive sales.

Ability to reach a wider audience and attract new followers

Live streaming opens up the possibility of reaching a wider audience beyond the existing follower base. The real time nature of live streaming encourages users to share the stream with their friends and followers, potentially reaching a broader network of individuals who may not have been aware of the brand previously. By providing valuable and engaging content, businesses can attract new followers, increasing their brand’s reach and expanding their potential customer base. For example, a fitness instructor could stream a live workout session, inspiring viewers who are not yet following the instructor’s account to join in and become new followers.

How To Multistream With OneStream Live

Multistreaming, also known as simulcasting, is the practice of broadcasting live video content to multiple social media platforms simultaneously. OneStream Live is a powerful live streaming tool that enables seamless multistreaming, and here is a step-by-step guide on how to use it:

1. Sign up for OneStream Live: Visit the OneStream Live website and create an account.
2. Connect your social media accounts: Once you have an account, you can connect your various social media accounts, such as Facebook, YouTube, Instagram, Twitch, TikTok, and more. OneStream Live supports more than 45 platforms, allowing you to expand your multistreaming capabilities across different networks.
3. Set up your live stream: After connecting your accounts, it’s time to prepare your live stream. OneStream Live allows you to:

1. Create and live stream a session directly from browser with OneStream Live Studio
2. Go live using OBS, XSplit, Ecamm, Zoom, or any third-party apps
3. Schedule pre-recorded video for live streaming
4. Create a personalized webpage for live streaming with Hosted Live Pages

Select your preferred method for live streaming.

Go live with multistreaming: Once you’ve chosen, OneStream Live will automatically broadcast your stream to all the connected platforms simultaneously. This means that regardless of whether your audience is on Facebook, YouTube, or any other supported platform, they can join and engage with your live stream.

Key Features of OneStream Live

1. Playlist Streaming: With playlist streaming, you can create and schedule multiple pre-recorded videos to be streamed one after another, ensuring a continuous and seamless viewing experience for your audience.
2. Embed Player: OneStream Live’s embed player feature enables you to easily embed your live stream on websites or blogs along with Live Chat, reaching an even wider audience beyond social media platforms.
3. Team Management: OneStream Live offers team management capabilities, allowing you to collaborate with your team members and assign roles and permissions for an organized live streaming workflow.
4. Cloud Storage Integration: Seamlessly integrate your cloud storage services like Google Drive, Dropbox, or Microsoft OneDrive with OneStream Live, making it convenient to access and stream your pre-recorded videos.
5. Captions: Enhance the accessibility of your live streams by adding captions to your videos, ensuring that viewers with hearing impairments can follow along.
6. Recording: OneStream Live allows you to record your live streams and save them for later use, giving you the opportunity to repurpose or share the content with your audience.
7. Live Sales: Utilize OneStream Live’s live sales feature to showcase and sell products directly to your audience during your live stream, boosting conversions and driving revenue.
8. Unified Chat: Engage with your audience through a unified chat feature, which consolidates comments and messages from different social media platforms into a single interface for convenient interaction.

9. ABR Streaming: OneStream Live employs Adaptive Bitrate Streaming (ABR) technology, ensuring that your live stream quality is optimized to suit the viewer’s internet connection and device capabilities.
10. Invite Guests: Collaborate with guests or experts by inviting them to join your live stream, enabling dynamic discussions and adding value to your content.
11. Branding Tools: Customize the appearance and branding of your live stream with OneStream Live’s branding tools, ensuring a consistent and professional representation of your brand.
12. Screen Share and Media: Share your screen or display pre-designed media during your live stream, enhancing the visual experience and providing additional context or information to your viewers.

OneStream Live is a powerhouse for multistreaming on several social media platforms and the web at the same time. With its robust features and affordable prices, it is the go-to all-in-one solution for social media live streaming. You can get started with OneStream Live for FREE and unlock the full potential of live streaming for your business.