From Obscurity to Prominence: How Kehinde Ajose is helping African entrepreneurs boost their visibility

Kehinde Ajose is an accomplished visibility strategist and media practitioner with a passion for helping individuals and organizations achieve their goals through effective storytelling and brand promotion. He is the founder of Visibility Solutions Media, a media agency that specializes in helping brands tell authentic stories that deliver results, amplify their message, and enhance their visibility.

His story is that of rising from small beginnings to succeed. Kenni as he is fondly called traces his deep-rooted passion for media back to his early years as a Nigerian teenager. It all began with a fascination for the power of the written word and the ability of media to shape perceptions and drive conversations. As a young boy, he would eagerly buy newspapers and magazines, flipping through pages in awe of the stories and ideas they contained. The newspaper vendor stands became a regular haunt, and he’d spend hours engrossed in the stories that unfolded within those pages.

His curiosity and passion for media continued to grow as he became an avid viewer of popular Nigerian talk shows. Sitting in the audience, he witnessed the magic of television and the impact of effective communication on a larger scale. These experiences ignited a fire within him, compelling him to become a part of this dynamic world.

During his university years, Kehinde Ajose decided to take a step further. He began contributing articles to newspapers and magazines, sharing his perspectives and insights on various subjects. His writing skills and keen understanding of media evolved, and he started making a name for himself as a budding media enthusiast.

Today, Kehinde Ajose stands as a force to be reckoned with in the world of media. He has harnessed his early passion and experiences to help African entrepreneurs boost their visibility. Through innovative business visibility strategies, he takes businesses from the shadows of obscurity to the spotlight of prominence. Kehinde Ajose’s journey from a curious teenager and university writer to a media visionary is a testament to the power of passion, dedication, and a deep-seated belief in the transformative potential of media in Africa’s entrepreneurial landscape.

According to him: “What we do is encapsulated in the letter ‘P’. We begin by crafting a comprehensive promotional plan tailored to their unique business needs. This includes setting clear objectives, identifying target audiences, and determining the most effective promotional channels. Secondly brand positioning is critical. We assist entrepreneurs in defining their brand

identity, values, and USPs (Unique Selling Propositions). By establishing a compelling brand narrative, we helps businesses create a distinct and memorable presence in the market. Public relations is another strategy we don’t joke with. Through strategic media relations, we ensure that entrepreneurs’ stories, products, and services receive the exposure they deserve”.

Ajose’s clientele spans the spectrum, including entertainment, technology, advocacy, agriculture and lots more. With a keen understanding of each industry’s unique demands, his strategic acumen has consistently elevated his clients’ profiles and impact.

His outstanding contributions to the field have earned him numerous accolades, including the Africa Visibility Strategist of the Year award at the Africa Honorary Awards in 2022.