Digital Marketing Salary: How Much Can You Earn In This Career?

The way people shop has completely transformed after the rise of digitalization. Many purchase from online shopping sites and social media platforms or rely on them before buying anything. If they want to purchase an item, they first analyze all the information and pricing differences online.

Due to this change, businesses can no longer merely depend on television, radio, newspaper, and flyer ads. They must take the modern approach and drive prospects towards their business through clever digital marketing strategies, catchy social media posts, PR and email campaigns, etc. All these ways help entrepreneurs to connect with their potential buyers more effectively.

The digital marketing industry is booming drastically and offering possibilities for marketers to hop in to grab profitable opportunities. To start your career in this industry, you must first understand the income. Thus, explore potential roles and their digital marketing salaries.

5 Major Job Titles & Digital Marketing Salary

Most startups and ventures use the internet to attract their target audience and drive maximum conversions. Thus, this industry has opened its door for various job roles; below are the major ones. Familiarizing with them will let you pick the most viable option for you.

1.   Digital Marketing Manager

The digital marketing manager plays the role of analyzing the metrics and insights and planning the advertising campaigns. They also have to manage those campaigns and make a splash in the target audience of their client’s business. Suppose a manager is responsible for a company that offers assistance with CV writing New Zealand. So, their role involves keeping a close eye on the market trends and creating a game plan to promote resume writing services among job hunters.

Digital Marketing managers will distribute different actions of their plan among their team and manage everything. A marketer can become a manager after passing the entry-level posts and receiving ample experience and suitable skills. However, you can efficiently land a management-level position with an impressive portfolio.

Salary:

The earning potential is $68,059 per year as an experienced individual, whereas a young graduate may make about $41,828 per year within this position. Besides, mid-level managers earn $72,042 annually, while individuals within senior posts make up to $82,483 per annum.

However, the numbers may differ depending on the location. For instance, the dwellers of San Francisco earn 31% more as digital marketing managers than the national average.

2.  Search Engine Optimization Manager

Search Engine Optimization is making a website perform better using some techniques. There is a specific and diverse industry for this role. Every marketer is familiar with this field, but some choose to specialize in it and serve in management positions.

Such individuals are SEO managers who actively boost a site’s ranking on search engines. They dig deeper into their industry trends and discover and leverage many effective SEO techniques. Using traffic-grabbing keywords, and key phrases, optimizing on-page and off-page are primary search engine optimization tactics.

Besides obtaining all the required qualities for an SEO manager, having a professional and catchy resume is essential. So, consider the CV writings of online resume writing experts if you don’t know how to present yourself in the document. They will highlight your best qualities and naturally place keywords from the job ad.

Salary:

As online marketers greatly rely on search engines like Google and Bing to attract traffic to their pages, SEO has become a popular career option. An average search engine optimization earns up to $72,139 annually, but the numbers may vary depending on the work experience. However, the entry-level job offers $49,435 annually, whereas a person with 2 to 4 years of expertise makes around $78,945 annually. But managers with ten years of work history make approximately $86,081 annually.

Moreover, the more you prove your expertise in this domain, the more you enjoy the flexibility to increase your salary. The compensation may differ depending on the geographical location. For example, SEO managers in San Francisco earn 55% more, and New York residents make 14% more than the national average.

3.  Content Manager

The content manager is generally responsible for the brand image and creating its robust and positive presence online. They oversee the development, distribution, and content creation performance, such as blogging, copywriting, guest posting, email ads, and audio and video advertising.

Individuals within this position generally hold expertise in creativity, writing, relevant tools, software, and techniques. If you feel drawn to creative writing, mark your work as a content management post.

Salary:

Strong and expert writers can successfully serve in content management roles, making $60,131 annually. However, their compensation varies with location and experience changes, like most careers. An entry-level manager earns up to $45,086 annually, whereas the mid-career makes $64,508 on average.

But the content manager with ten or more years of work history enjoys compensation of $73,440 annually. Moreover, San Francisco, Boston, and New York workers make more than the national average at 37%, 18%, and 9%, respectively.

4.  Copywriter

Some individuals within the digital world experience the flow of creativity like a river within their minds and hold writing expertise. You will see them as copywriters and personal statement writer who use their creative muscles to produce captivating, straightforward writings. A copywriter curates exceptional text for websites or print media to boost brand awareness to persuade the target audience towards action. Their job description includes spicing up already created content with creative phrases and proofreading their work.

Salary:

The average income of a copywriter in the US is $53,282 per year, but it may vary depending on the area and expertise. $41,523 per year is the entry-level salary, while $59,333 is for a senior copywriter. A mid-career usually takes about $60,701 back home each year. A copywriter in San Francisco, New York, and Los Angeles earns 50%, 19%, and 18% more than the national average. However, the copywriters in Dallas make the lowest at 16% than the national average.

5.  Social Media Manager

Social media managers know the secret of catching maximum eyeballs on online socializing platforms like Facebook, Instagram, TikTok, etc. They know the art of getting more likes, comments and making reels viral. In short, their purpose is to cause a stir for their brand in their target audience and persuade them to take a specific action. So, they consistently update themselves with market trends and powerful strategies to skyrocket their business’ success.

Salary:

Social media manager averagely earns about $52,326 annually, but it varies with experience and geographical location. However, they make about $62,317 yearly if they have less than a year of experience and $62,317 annually as a mid-level employee.

Closure

That’s a wrap on the major five job roles and their salary variations within the social marketing industry. But it has more domains where you can specialize and earn a handsome salary, such as pay-per-click specialists, email experts, CRM consultants, and influencer marketers.

Pick a job that aligns with your personality, aspirations and lifestyle. Thus, whatever role you choose, mastering the required skills will help you thrive and enjoy higher than the average salary. Besides, you can take the help of a career consultant and professional CV writers to come a long way professionally.