Competitive Intelligence Tools Software Market Size, Growing Demand and Trends 2023 to 2030 | Crayon, Brandwatch, SimilarWeb

Published October 17, 2023

New Jersey, United States – A recently published market research report by Infinity Business Insights indicates substantial growth projections for the Competitive Intelligence Tools Software Market by the year 2030. The report provides a detailed breakdown of the market’s size and segmentation across various categories, product types, applications, and geographical regions. Additionally, the report offers an extensive analysis of critical factors, including key trends, drivers, constraints, challenges, and the competitive landscape. Furthermore, it highlights recent market developments, including noteworthy mergers and acquisitions (M&A) activities within the industry.

Market Overview: Competitive intelligence tools software plays a crucial role in helping businesses gather, analyze, and leverage information about their competitors and the overall market. These tools provide valuable insights that enable companies to make informed decisions, identify opportunities and threats, and gain a competitive edge. The market for competitive intelligence tools software has been expanding as businesses recognize the importance of staying ahead in an increasingly competitive business landscape. With the growth of big data, artificial intelligence, and data analytics, these tools have become indispensable for strategists, marketers, and decision-makers in various industries.

The global competitive intelligence tools software market is expected to grow at a CAGR of 13.2% from 2023 to 2030. 

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Top key players:
Crayon, Brandwatch, SimilarWeb, Klue, Clootrack Software Labs Private Limited, Contify, Digimind, Competitors App, Kompyte, CI Radar, Intricately, Cipher Systems, Quid, Ceralytics, CompeteIQ, Nichefire

Competitive Intelligence Tools Software Industry Analysis:
Competitive Intelligence Tools Software assists businesses in gaining insights into their competitors’ strategies, products, and market positioning. This industry is crucial for businesses aiming to make data-driven decisions, stay ahead of the competition, and identify opportunities and threats in their respective markets. Competitive Intelligence Tools Software offers features like data collection, analysis, and reporting. In a rapidly changing business environment, where competition is fierce, businesses are increasingly turning to these tools to gain a competitive edge. The industry is expected to see ongoing growth as companies continue to seek ways to gather and analyze competitive information effectively.

Market Dynamics: The dynamics of the competitive intelligence tools software market are driven by several key factors. The growing volume of data available on the internet, including social media, news, and publicly available information, has made it essential for businesses to have efficient tools to sift through this data for relevant insights. The market is also influenced by the globalization of businesses, where competitors can emerge from anywhere in the world. Companies are constantly seeking ways to anticipate market trends, customer preferences, and competitor actions. As a result, there is a strong demand for tools that can offer real-time data, predictive analytics, and customizable reporting.

Global Competitive Intelligence Tools Software Market Split by Product Type and Applications

This report segments the Competitive Intelligence Tools Software Market on the basis of Types:
Cloud Based
On Premises

On the basis of Application, the Competitive Intelligence Tools Software Market is segmented into:
Large Enterprises

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Competitive Analysis: The competitive intelligence tools software market is marked by a diverse range of solutions. Major players like IBM, SAS Institute, and Salesforce offer comprehensive platforms that integrate competitive intelligence with other business solutions. Numerous smaller, specialized vendors focus on specific aspects of competitive intelligence, such as web scraping, social media monitoring, or sentiment analysis. Customization, integration capabilities, data security, and ease of use are key competitive factors. The competitive intelligence market often overlaps with other markets, such as business intelligence and data analytics, leading to strategic partnerships and mergers and acquisitions.


  • Crayon is a market and competitive intelligence company that provides businesses with insights into their competitive landscape.
  • The company offers a platform that helps organizations track and analyze data related to their competitors, customers, and markets.


  • Brandwatch is a social listening and consumer intelligence platform that helps businesses monitor their brand’s online presence and reputation.
  • The platform offers tools for social media listening, sentiment analysis, and consumer insights.


  • SimilarWeb is a web analytics and market intelligence company that provides data and insights about websites and mobile apps.
  • SimilarWeb offers analytics tools to track website traffic, audience behavior, and online marketing effectiveness.

Future Opportunities: The future of competitive intelligence tools software holds significant opportunities. As data continues to grow in volume and complexity, there is a need for more advanced tools that can provide real-time insights and predictive analytics. Artificial intelligence and machine learning will play a crucial role in automating data analysis and generating actionable intelligence. The market may also see increased adoption of industry-specific solutions that cater to the unique needs of various sectors. Cybersecurity intelligence, which focuses on identifying potential threats and vulnerabilities, is another growing niche within this market.

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Regional Analysis:
The competitive intelligence tools software market is global in nature, as businesses worldwide recognize the importance of staying competitive. North America, with its advanced technological infrastructure and a highly competitive business landscape, is a significant hub for these tools. Europe, particularly Western Europe, also sees substantial adoption due to a mature business environment. Asia-Pacific, with its growing economies and increasing competitiveness, presents opportunities for the expansion of the market. Regional analysis should take into account factors such as data privacy regulations, language preferences, and industry-specific needs when assessing the adoption and customization of competitive intelligence tools.

Reasons Why You Should Buy This Report:
1.To gain an in-depth understanding of Competitive Intelligence Tools Software Market
2.To obtain research-based business decisions and add weight to presentations and marketing strategies
3.To gain competitive knowledge of leading market players
4.It gives pin point investigation of changing rivalry elements and keeps you in front of contenders.
5.It helps in settling on educated business choices by having total bits of knowledge of market and by making inside and out investigation of market sections.

A. During the projected period, what will be the market’s development rate, development force, or speed increase?
B. What are the fundamental drivers of the market?
C. As far as worth, how large was the developing business sector in 2023?

Browse complete Competitive Intelligence Tools Software Market report details with table of contents and list of figures click here

Table of Contents:
1. Introduction
2. Executive Summary
3. Advantages of Our Market Analysis
4. Global Competitive Intelligence Tools Software Market Visions
5. Global Competitive Intelligence Tools Software Market, by Application
6. Global Competitive Intelligence Tools Software Market, by Types
7. Global Competitive Intelligence Tools Software Market, by End-User
8. Global Competitive Intelligence Tools Software Market, by Procedure
9. Global Competitive Intelligence Tools Software Market, by region
10. Competitive Landscape
11. Company Outlines

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