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If companies opt for the right content management system, they can implement, manage and maintain their company website particularly easily and quickly.
However, the CMS market today is extremely extensive and diverse. It is therefore quite a challenge to select the right system for individual requirements. In addition, there are factors that are particularly important nowadays with regard to the right CMS, such as suitability for search engine optimization.
In contrast to the first systems, content management systems, or CMS for short, now offer an extremely wide range of practical functions. Hardly any company does without a CMS. Some solutions are even available completely free of charge in the form of open source applications. These are maintained by a large community of developers.
Installing a CMS requires a certain amount of administrator knowledge. However, the systems then ensure that professional websites can now be implemented very quickly and easily. This is particularly important if the website is frequently updated or has a large amount of text.
There is one point to which particular attention should be paid when selecting a CMS, namely user-friendliness. Those who do not want to compromise on this point are well advised to use the comprehensive and very user-friendly content management system from Orbitype, for example.
The highest possible level of user-friendliness ensures that standard tasks can always be carried out with the system without great effort and in a short time. It is perfectly normal for more complex processes to require a certain amount of configuration or familiarization time.
In most cases, however, no HTML knowledge is required to operate a CMS. Even without this, content can be published in a short time.
Another criterion that companies looking for a suitable CMS should not neglect is the system’s suitability for successful search engine optimization.
Compared to older systems, most modern CMSs can now boast major improvements in this area. Nevertheless, serious mistakes can still be made during installation, which can severely impair the success of SEO measures.
If the necessary expertise in this area is not available in your own company, it is often better to seek external support from experts.
A good CMS is characterized by comprehensive documentation, comprehensibility and user-friendliness. Nevertheless, it is hard to find a system that meets all requirements equally well. Moreover, it is not the case that a suitable CMS solution already exists for every specific need. If providers advertise this anyway, a certain degree of skepticism is therefore always required. Nevertheless, there are a few criteria that every CMS should fulfill today.
When choosing a CMS, it is not only the range of functions that is decisive, but also the future-proofing of the system. Open source programs in particular have an advantage here, as their open and large community of developers makes it almost certain that the system will still be kept up to date in the coming years.
In contrast, the manufacturer alone is responsible for this in the case of enterprise CMS. This could therefore entail certain uncertainties. Nevertheless, coordination problems or development pauses can also occur in open source projects.
The roadmap is also closely linked to the criterion of future-proofing. This provides information on how often the manufacturer releases bug fixes, patches and new versions. If this happens at very short intervals, this is not necessarily a good sign, especially if the updates are released irregularly.
On the other hand, well-documented and regular update intervals are a valuable indication that the system is characterized by its professionalism.
Usability can basically be equated with user-friendliness. If the entries in the CMS are very complicated, the system can hardly fulfill its purpose.
Although many CMSs appear to be very functional and easy to use at first glance, they can prove to be cumbersome and time-consuming in day-to-day business. For this reason, companies should test the system extensively before deciding on a CMS and evaluate this test accordingly.
However, modern CMSs are very flexible in terms of their usability, allowing many individual adaptations. Nevertheless, the limits of the respective system should be known from the outset.
One point is particularly often neglected when looking for a good CMS: namely its necessary maintenance.
The system’s database must be regularly maintained, updates must be installed and patches installed. These tasks are also simple and straightforward with a recommended CMS solution.