Africa Sexual Wellness Market is Expected to Reach USD 7,889.51 Million by 2029

Published August 24, 2023

Africa Sexual Wellness Market

Africa Sexual Wellness Market study analyzes the market status, market share, growth rate, future trends, market drivers, opportunities, challenges, risks, entry barriers, sales channels, distributors and Porter’s Five Forces Analysis. Africa Sexual Wellness Market report performs geographical analysis for the major areas such as North America, China, Europe, Southeast Asia, Japan, and India, with respect to the production, price, revenue and market share for top manufacturers. To study the market key players, SWOT analysis, value and global market share for leading players. It also defines, explains and forecasts the market by various segments such as type, application, end-users, and region.

Urbanization and exposure to Western cultures lead to greater acceptance of sexual wellness practices. Government initiatives and emphasis on personal well-being create a conducive market environment. Digital platforms and e-commerce make sexual wellness products accessible to a broader audience. These factors contribute to a thriving market that promotes sexual health and well-being in Africa. While female sexual wellness products have gained more attention in recent years, the male sexual wellness market is also growing, with products like male enhancement supplements and devices gaining popularity.

Africa sexual wellness market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses that the market is growing with a CAGR of 6.7% in the forecast period of 2022 to 2029 and is expected to reach USD 7,889.51 million by 2029. Growing incidences of sexually transmitted diseases and rising sexual activities in teenagers are the major drivers which propelled the demand of the market in the forecast period.

Download PDF Sample Report (Including Graphs, Charts, and List of Figures) @

Market Overview:

Sexual wellness can be defined as a blend of physical state, mental state, and social well-being that has a connection with sexuality. The fundamental goal of sexual wellness products is to facilitate safe sex while also contributing to increased sexual pleasure. It also includes the prevention of sexually transmitted infections and planning of pregnancy. Partner notification (PN) is one of the strategies where sexual partners of an index patient are informed of their exposure to a sexually transmitted infection (STI), and the need to obtain treatment. Growing awareness regarding sexual wellness inspires a positive and respectful approach involving sexuality and sexual relationships. This also ensures that the couple involved in it goes for a safe and pleasurable experience without having any kind of coercion, poor discrimination, and violence.

Emphasis on personal well-being is expected to drive the market’s growth rate

As consumers in Africa place greater emphasis on personal well-being and self-care, this focus extends to their sexual wellness. Individuals seek products that enhance intimacy and pleasure, aligning with their pursuit of a fulfilling and satisfying lifestyle. The rising awareness of the importance of sexual health and its impact on overall well-being drives the adoption of sexual wellness products. Consumers are more open to exploring options that promote physical and emotional intimacy, contributing to the growth of the Africa Sexual Wellness Market.


growing incidences of Sexually Transmitted Diseases

Sexually transmitted infections are on the rise with the alarming trend, which causes a worrisome fact. A record-high number of bacterial sexually transmitted diseases (STIs) were recorded in most countries in 2018. Even though most STIs may be prevented by using condoms, many people of all ages and genders decide not to do so. Genital Herpes is one of the most common sexually transmitted infections in South Africa, with approximately one of every five people being infected with it. This infection is caused by a virus, which is in an inactive state the majority of the time.

The growing incidence of sexually transmitted diseases (STDs) and HIV infection in Africa are likely to boost the growth of the African sexual wellness market.

rising sexual activities in teenagers

Most teenagers nowadays are inclined toward various sexual experiments as they mature emotionally and socially. They might want romantic intimacy and ways to express love and affection. And they might be curious and want to explore adult behavior. Some teenagers are sexually attracted to people of the opposite sex, some are attracted to people of the same sex, and some are bisexual. Some teenagers might express no sexual interest. Sexual desire is typically higher in men than in women, with testosterone (T) thought to account for this difference and within-sex variation in desire in both women and men. The age at which people first begin to act on their sexual interests also varies widely and can be affected by a large range of factors, including biological development, hormone levels, cultural factors, religious and moral views, upbringing, self-esteem, education, and socio-economic status. However, various studies have incorporated both hormonal and social or psychological factors in studies of sexual desire.

A significant rise in sexual activities in teenagers is increasing the demand for various sexual wellness products, such as (list of products), which is expected to drive market growth.

Fundamental Aim of this Market Report

  • Factors influencing This Market Size and growth rate.
  • Major alterations to this market in the near future.
  • Notable Market rivals around the world.
  • Future Scope and Product Outlook
  • Future-promising emerging markets.
  • The Market Presents Difficult Challenges and Threats.

To Gain More Insights into the Market Analysis, Browse the Summary of the Research Report@



The market for sexual health products is fragmented and served by companies using diverse business methods. There are various distinct brand archetypes, such as high-end male sex toys, low-cost male sex toys, and economical sexual health brands. The market has shifted over time as wellness-focused products have become more popular. This trend has been accelerated in recent years by the market entry of various new businesses focused on sexual wellness.

Brands differentiate themselves within the wellness market by their product selection, method of distribution, use of online media, and social media presence. While some manufacturers concentrate on particular categories of toys, others offer a wide selection of sexual wellness products for women, men, and couples. Products, for example, vibrators, are differentiated across a number of characteristics, including weight, time to charge, vibration options, colors, and remote-control access, as well as by price.

Most brands sell through direct-to-consumer platforms, Amazon, and sexual wellness clinics. At the same time, some have a wider selection at other online and physical retailers (including pharmacies, beauty specialists, and department stores). Brands receive a diverse range of website traffic depending on the focus of their distribution tactics and length of time on the market. Even though many brands have a significant social media presence, the majority of this traffic comes from search or direct methods. Recent sex toy purchasers show a high affinity towards brands. For most brands, over 70% of their customers love or like them.

sexual and reproductive health taboos hamper the market operation

South Africa has the world’s highest rate of people living with HIV. General knowledge about it is low and young people do not know how to protect themselves and don’t have enough knowledge about sexual wellness products. Religious and cultural taboos hamper the sexual health and education of the people. A major factor is the lack of sex education in schools, even though it is a mandatory part of the curriculum to provide and be aware of sexual health sex education. So open communication about sex is necessary in order to combat HIV in South Africa.

Sex education and talk about sexual activities are still one of the biggest taboo topics in African societies. Sexual health conversations remain hidden behind the closed doors of the bedroom. In this sexually confused culture, little to no attention is paid to understanding and embracing one’s sexual wellness, which would be expected to be a major challenge for the sexual wellness market.

Recent Developments

  • In January 2022, Karex CEO Goh Miah Kiat announced that condom manufacturing plants in Malaysia and Thailand are running at near capacity as global orders rebound. In COVID lockdowns, the demand for dented condoms is at its peak.
  • In October 2021, Biofilm Inc. announced the latest addition to its line of personal lubricants: ASTROGLIDE QUIVER Liquid. The water-based lubricant provides a touch of extra playful sensation and magic to enhance pleasure, whether you are with a partner or solo. This expansion helps the organization generate more revenue.

Key highlights of this Market report:

  • Growth rate
  • Remuneration prediction
  • Consumption graph
  • Market concentration ratio
  • Secondary industry competitors
  • Competitive structure
  • Major restraints
  • Market drivers
  • Regional bifurcation
  • Competitive hierarchy
  • Current market tendencies
  • Market concentration analysis

What benefits does the DBMR study is going to provide?

  • Latest industry influencing trends and development scenario
  • Open up New Markets
  • To Seize powerful market opportunities
  • Key decision in planning and to further expand market share
  • Identify Key Business Segments, Market proposition & Gap Analysis
  • Assisting in allocating marketing investments

Africa Sexual Wellness Market Scope


  • Sex Toys
  • Condoms
  • Contraceptives
  • Lubricants & Sprays
  • Erotic Lingerie
  • Pregnancy Testing Products
  • Others

On the basis of products, the Africa sexual wellness market is segmented into sex toys, condoms, contraceptives, lubricants & sprays, erotic lingerie, pregnancy testing products, and others.


  • Sexual Dysfunction
  • Pregnancy Protection
  • Female Hygiene
  • Sexually Transmitted Disease
  • Others

On the basis of application, the Africa sexual wellness market is segmented into sexual dysfunction, pregnancy protection, female hygiene, sexually transmitted disease, and others.


  • Men
  • Women
  • LGBT Community

On the basis of end users, the Africa sexual wellness market is segmented into men, women, and LGBT communities.


  • Specialty Stores
  • Drug Stores
  • Hypermarkets & Supermarkets
  • Online Stores
  • Others

Table of Contents:

  1. Introduction
  2. Market Segmentation
  3. Executive Summary
  4. Premium Insights
  5. Market Regulations
  6. Market Overview


Africa sexual wellness market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breath, application dominance, technology lifeline curve. The above data points provided are only related to the company’s focus on the Africa sexual wellness market.

Some of the key market players for the Africa sexual wellness market are Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., Veru Inc., Karex Berhad, TTK, Bayer AG, Maude Group, Inc., Unbound Babes, Bijoux Indiscrets, BioFilm IP LLC, Hot Octopuss, Polyurethane condom manufacturer, and LELO iAB, among others.

Browse Detailed Summary of Research Report with TOC:

Key Benefits of the Report:

  • This study presents the analytical depiction of this industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of this market share.
  • The current market is quantitatively analyzed to highlight the market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed this industry analysis based on competitive intensity and how the competition will take shape in the coming years.

Top DBMR Healthcare Reports:

About Data Bridge Market Research:

An absolute way to forecast what future holds is to comprehend the trend today!

Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavours to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process. Data Bridge is an aftermath of sheer wisdom and experience which was formulated and framed in the year 2015 in Pune.

Data Bridge Market Research has over 500 analysts working in different industries. We have catered more than 40% of the fortune 500 companies globally and have a network of more than 5000+ clientele around the globe. Data Bridge adepts in creating satisfied clients who reckon upon our services and rely on our hard work with certitude. We are content with our glorious 99.9 % client satisfying rate.

Contact Us:-

Data Bridge Market Research
US: +1 888 387 2818
UK: +44 208 089 1725
Hong Kong: +852 8192 7475

Email:- [email protected]

CDN Newswire