BULLZ and Fuse Marketing Partner To Unlock the Full Potential of User-Generated Content for Web3 Adoption

Published February 22, 2023

Singapore, Wednesday 22nd February 2023: BULLZ, the web3 social platform that rewards content creators through its integrated WOM Protocol, has announced a new partnership with Fuse Marketing, the web3 marketing agency lead by influencer Crypto Costa, that specializes in blockchain-based projects. This partnership will draw on the shared strengths that both BULLZ and Fuse Marketing have in facilitating smooth creator-project relationships, by opening up new opportunities for collaboration between Fuse Marketing’s clients and BULLZ’s growing network of content creators.

With an estimated market size of 104.2 billion (Hubspot) the creator economy is growing rapidly thanks to the rise of social media and content sharing platforms. These platforms have given individuals more ways to build audiences, in order to create, share and monetize their content. With companies encouraged to navigate ongoing economic uncertainty by channeling at least 50 per cent of their budgets towards upper-funnel brand marketing tactics in 2023 (Analytic Partners) marketers are increasingly recognizing this opportunity and committing resources to this area. Over the next three years some 86 per cent of marketers are expected to use the creator economy (Digiday).

BULLZ is a web3 social platform that rewards content creators for their videos about web3-related projects. The platform, which has 114,000 registered users, allows audiences to discover and engage with user-generated content across various categories, such as NFTs, blockchain, SocialFi, GameFi and more. Creators monetize their content by engagement and a peer-review rating for quality. With the BULLZ Campaign Manager, web3 projects can also set up campaigns for content creators to join and create content for their project.

With a thriving online presence of over 40k subscribers on YouTube, Crypto Costa has established himself as a successful content creator. His firsthand experience collaborating with web3 projects and his extensive knowledge of the influencer marketing landscape inspired him to launch Fuse Marketing, a web3 marketing agency. Fuse Marketing manages clients looking for creative ways to promote their projects, and BULLZ offers an innovative solution. The partnership will allow Fuse Marketing’s clients to tap into the growing network of content creators on BULLZ, who have created more than 80,000 videos, in order to create engaging campaigns that drive web3 adoption.

Crypto Costa, CEO of Fuse Marketing, said: “Web 3.0 is reshaping all kinds of industries by providing new ways to collaborate and exchange value. The key to unlocking its full potential lies in empowering communities. As a content creator myself, I know how powerful engaging content can be in marketing. This is why we’re committed to provide our clients with the best content marketing strategies at Fuse Marketing. It’s great to partner with BULLZ, and the WOM Protocol to deliver this authentic experience that resonates with audiences and drives real results.”

Melanie Mohr, CEO & Founder of BULLZ, said: “We’re excited to navigate the evolving web3 creator community together with Fuse Marketing and Crypto Costa’s extensive experience to foster more collaborations between top projects and creators.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: https://womprotocol.io


BULLZ is a dedicated platform for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “create to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ: https://bullz.com

About Fuse Marketing

Fuse Marketing is a dynamic web3 marketing agency founded as the result of the vision of project CEO Crypto Costa and an experienced team. With a deep understanding of social media and a network of crypto influencers, Fuse Marketing brings forward-thinking brands into the world of web3. Fuse Marketing delivers maximum exposure and potential through: Influencer Marketing, Social Media Marketing, Content Production, Community Management, NFT Promotion, Launchpad Campaigns, and more. Learn more about Fuse Marketing at: https://fusemarketing.io/

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