Asia Pacific Digital OOH Advertising Market Size to Grow at a CAGR of 14.25% During the Forecast Period of 2022-2027

Published January 27, 2023

What is Digital Out-Of-Home (DOOH) Advertising?

Digital out-of-home (OOH) advertisement is a dynamic communication medium displayed on digital signage. It uses digital media formats for marketing purposes. Digital out-of-home advertisements are positioned in public places, such as airports, subways, bus stations, shopping malls, retail stores, movie theatres, waiting rooms, etc., which are easily accessible to a large number of customers. The placement of digital billboards and outdoor signage in an area with heavy traffic aids in targeting the attention of the audience, which increases brand recognition among individuals.

IMARC Group has recently released a new research study titled "Asia Pacific Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027", offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.

How big is the Asia Pacific digital OOH advertising industry and What is the expected growth rate of the DOOH advertising market during 2022-2027?

The Asia Pacific digital OOH advertising market size reached US$ 6.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 15.8 Billion by 2027, exhibiting a CAGR of 14.25% during 2022-2027.

Asia Pacific Digital OOH Advertising Market Outlook

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Opportunities in the Digital OOH Advertising Market in Asia-Pacific:

The increasing utilization of projectors, motion graphics, video content, and virtual screens in digital OOH advertising offers outstanding viewability is among the key factors stimulating the Asia Pacific digital OOH advertising market. Moreover, the inflating digitization across sectors and the rising requirement for efficient advertising solutions are acting as significant growth-inducing factors. Besides this, various technological advancements, including the integration of advanced technologies, such as near-field communication (NFC) and artificial intelligence (AI) with OOH advertising are positively influencing the regional market.

Furthermore, the growing usage of these technologies by advertisers to generate real-time viewership analytics is also propelling the market growth. Apart from this, the escalating demand for these advertisements, as they are equipped with facial recognition software, offers in-depth information about the demographics of the onlookers, and passers-by, which helps in understanding and engaging with their audience in an efficient manner is further fueling the regional market. Additionally, the introduction of interactive billboards is anticipated to fuel the Asia Pacific digital OOH advertising market over the forecasted period.

Asia Pacific Digital Out-Of-Home Advertising Market Segmentation:

The report has segmented the APAC digital ooh advertising market on the basis of format type, application, end use industry and country.

Based on Format Type:

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others

Based on Application:

  • Outdoor
  • Indoor

Based on End Use Industry:

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Education
  • Others

Based on Country:

  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others

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Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us                                    

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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