McGirvanmedia Confirms Move Away From Computer Generated Message On Hold

McGirvanmedia, the largest message on hold service in the region, has been providing clients with broadcast quality on hold messages (marketing messages), IVR recordings (interactive voice recognition) and announcements for over35 years. If looking for a unique experience and dynamic on hold message or IVR audio solution to positively promote the business, then they are Australia's recognised specialists.

The explosion of AI technology across all forms of business has occurred at a phenomenal rate. However, the company has identified that there is a clear pushback occurring in the use of computer-generated voices.

Nell Sanderson, Creative Director of McGirvanmedia said this when interviewed by Metro Cities Media, "One of the key advantages of using a professional voiceover artist is their ability to inject emotion and authenticity through their voice. A human conveys empathy, trust, and engagement in a way that synthetic voices struggle to achieve. Whether it's evoking empathy during a sensitive customer enquiry, or excitement about a new promotion, a professional voiceover artist will bring the client's message to life in a way that resonates with their audience."

Metro Cities Media's research found that AI and TTS technology have limitations compared to using a professional voiceover artist. One of the main downsides is the lack of emotional nuance and naturalness resulting in a robotic delivery. This can result in a less engaging and authentic experience for callers, meaning reduced customer satisfaction and brand perception.

Another downside is the potential for mispronunciations and errors in pronunciation, especially for complex or industry-specific terms. AI voices may struggle to accurately pronounce certain words or phrases, which detractsfrom the professionalism of the audio recordings.

"Professional voiceover artists are highly trained in their craft to deliver high-quality audio recordings with clear enunciation and pronunciation. This is crucial for ensuring that the message is easily understood by callers, especially in situations where clarity is essential, such as providing important information or instructions," said Nell Sanderson,

To learn more about McGirvanmedia and their range of message on hold services, visit their website here: https://mcgirvanmedia.com.au/

About McGirvanmedia

McGirvanmedia is the largest Message On Hold and IVR voice telephony supplier on Australia's East Coast. Along with their expert team of voice artists, they help everyday businesses across Australia. Select one of their amazingly talented professional voices from their audio library. https://mcgirvanmedia.com.au/audio-library/

For over 35 years McGirvanmedia has worked closely with clients from many industries, learning about brand strategies and overall client appeal, to create a personalised message on hold and unique IVR audio solution formarketing campaigns, product launches, and phone system upgrades. For anything related to audio advertising, the McGirvanmedia team are always available to help achieve their customer's goals every step of the way.

McGirvanmedia


292 Hawthorne Road
Hawthorne
QLD
4171
Australia

COMTEX_455804056/2824/2024-07-30T17:12:42