Marc Malouf, founder of iHeartWine Australia said this when interviewed by Eleven Media, "There's a huge list of wine labels flooding supermarket owned bottle shop chains across Australia. They are mass produced bulk wines that forfeit quality for quantity. The worst part is that the wines are made by the same companies that own the stores themselves simply to ensure high profits and in-turn push hard working, family run independent wineries out of the eyes of consumers. It's time for wine lovers to wake up and think before they buy their next bottle of wine."
For more information on the ownership structures visit iHeartWine's website article detailing the unseen corporate ownership structures here: https://iheartwine.com.au/the_scary_truth
There are more than 2000 Australian wineries that are classified as independent, meaning they are run by a family or a privately owned enterprise. iHeartWine is Australia's leading online retailer that stocks wine from the best independent wineries in Australia and abroad and gives them a means to be seen by the public.
"iHeartWine only stock wines that are made by the hands of wine growers, winemakers and the wine families doing things right, putting quality before anything else." - Marc Malouf
iHeartWine Australia has a focus on establishing and expanding direct-to-consumer sales channel for independent wineries. In a market that is seeing a decline in wine sales and a strong hold by the big 3 Australian supermarket chains, there's never been a more critical time to bridge the gap between wine consumers and independent wineries.
Learn more about iHeartWine Australia by visiting their website here: https://www.iheartwine.com.au/
About iHeartWine Australia
iHeartWine Australia is the store for Australian wine lovers who are looking for quality, value for money and greatness from bottles of wine. They only stock wines they want to drink themselves and hand pick the best expressions from Australia and the world that meet their high standards.
iHeartWine Australia are entirely online, sell direct on behalf of independent Australian wineries and have iHeartWine Australia's own private cellar that is full of rare and collectible wines that website visitors won't find anywhere else.
iHeartWine Australia is the only wine retailer in Australia that links the best independent wineries directly to consumers and champions luxury wines. Their message is drink less, drink thoughtfully and drink better.
iHeartWine Australia
8 Bayswater Street
Drummoyne
Drummoyne
NSW
2047
Australia
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