iHeartWine Australia Advise Clients To Buy Past Vintage Champagne

PRESS RELEASE
Published December 11, 2023

iHeartWine Australia confirmed that their last quarter of sales shows an average spend of $320 with an average quantity of 1-2 bottles of wine per purchase. Showing an unexpected demand for luxury wines in the current tough Australian business environment.

Their latest recommendation to their luxury wine buyers is to buy past vintage champagnes like the 2002, 2004, 2008 and 2012. These may be hard to replicate and with so many back vintages being released and available today, fine wine investors can secure a seemingly more rare treasure of Champagne's pinnacle years.

Marc Malouf, founder of iHeartWine Australia said this when interviewed by Eleven Media, "Winemakers have grappled with earlier budbreak, accelerated ripening, and the challenge of preserving the signature acidity crucial for Champagne's crisp taste. Additionally, extreme weather events, such as unpredictable frosts and heatwaves, have presented new hurdles for wineries in the region. Buying up vintage champagne at current non-inflated prices could see those that do so handsomely rewarded in coming years."

Global warming has seen a worrying change to the region of Champagne. Rising temperatures and shifting precipitation patterns have subtly altered the traditional grape-growing conditions, impacting the delicate balance necessary for producing high-quality sparkling wines.

Despite these challenges, innovative approaches and sustainable practices are being embraced in the Champagne vineyards to adapt to the evolving climate, showcasing the resilience and adaptability of the region's winemaking community in the face of environmental change.

The e-commerce channel for fine wine wine sales has been on the rise for decades. With the growth of online retail and changing consumer behaviour, more people choose to buy online.

Wineries, wine shops, and online marketplaces played a significant role in facilitating this trend and have turned to wine retailers like iHeartWine Australia with a focus on establishing and expanding direct-to-consumer sales channels. This allowed wineries to connect with consumers directly, offering them a personalised experience and exclusive access to limited-edition wines.

Learn more about iHeartWine Australia here: https://www.iheartwine.com.au/

About iHeartWine Australia

iHeartWine Australia is the store for Australian wine lovers who are looking for quality, value for money and greatness from bottles of wine. They only stock wines they want to drink themselves and hand pick the best expressions from Australia and the world that meet their high standards.

iHeartWine Australia are entirely online, sell direct on behalf of independent Australian wineries and have iHeartWine Australia's own private cellar that is full of rare and collectible wines that website visitors won't find anywhere else.

iHeartWine Australia is the only wine retailer in Australia that links the best independent wineries directly to consumers and champions luxury wines. Their message is drink less, drink thoughtfully and drink better.

iHeartWine Australia


8 Bayswater Street
Drummoyne

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