Google Business Profile Review Management: Response Strategies Guide Launched
The new guide emphasizes the importance of promptly responding to reviews on Google as part of a multi-faceted marketing approach. By communicating regularly with customers, businesses can turn their 'Google My Business' (GMB) profile into a lead generation asset that drives inbound traffic to their website - or encourages more in-person visits and calls.
More information can be found at https://localseotip.com/how-to-respond-to-reviews-on-your-google-business-profile/
Small to medium-sized local companies can expect to get an average of 1,260 visits per month through their GMB listing according to a report from Publer. But the Local SEO Tips team emphasizes in its latest guide that it's important to make sure each aspect of the page is up to date - including images, contact information, and review responses.
As the guide explains, taking the time to thoughtfully respond to customer feedback - even critical remarks - can go a long way in strengthening relationships and goodwill. This is backed up by research from Cornell University, which revealed hotels that consistently replied to negative reviews were able to turn customer perceptions around and boost their reputations.
The Local SEO Tips guide also provides actionable advice businesses can use when crafting responses, such as expressing gratitude, addressing concerns directly, and highlighting positive elements first before reacting to criticism.
Personalized responses are key, according to the guide, because customers want to feel valued as individuals rather than data points - taking the extra time to tailor responses makes customers feel heard and appreciated. The team also notes that responding publicly helps build trust and shows customers the business cares about transparency.
When responding to negative feedback, Local SEO Tips advises addressing the central concerns professionally. A balanced approach validates customers' experiences and demonstrates that the business wants to improve.
The guide discusses online reviews as part of a business's larger online reputation management strategy. For example, it provides recommendations for dealing with fraudulent or inappropriate reviews in accordance with platform policies. The author also suggests creative ways to proactively engage with customers through reviews by asking thought-provoking questions and incentivizing quality feedback.
A spokesperson states: "Whether the review is positive or negative, taking the time to respond shows that you genuinely care about meeting customers' needs and resolving any issues they may have encountered."
Interested parties can learn more at https://localseotip.com/
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