Google Business Profile Optimization For Engagement & Conversion Guide Launched

Published November 17, 2023

Focusing on the core elements of a strong GMB listing, the new guide acts as a resource that businesses across sectors can use to create a more compelling and optimized web presence.

More information can be found at

According to research from Zipdo, businesses with a complete GMB profile generate up to 7 times more clicks than incomplete profiles. In line with this, Local SEO Tips provides step-by-step instructions for businesses looking to improve their GMB presence.

The GMB guide offers advice on how to optimize the content for search engines, target relevant keywords, and make sure all the visual assets are compelling - so prospects are more likely to visit the company website or call the business.

One area of focus is the use of photos and videos to make a visual connection with site visitors. Compelling imagery on a GMB page helps bring a business to life and can increase click-through rates, author Scott Hall explains.

The guide also stresses the importance of monitoring and promptly responding to customer reviews on GMB listings. According to TrustPulse, half of all consumers trust online reviews as much as personal recommendations from their family, making review management crucial for reputation management.

In addition to visual content and reviews, the guide explains the importance of listing operating hours in order to increase the likelihood of prospect engagement. With Google providing estimated wait times and popular times for businesses, making sure operating hours are accurate and updated enables customers to plan visits more effectively.

Search engine optimization best practices are also covered in detail. For example, the guide discusses choosing the right categories and keywords to appear for relevant searches - and it explores optimizing the URL and business description as well as using Google Posts and other features to engage visitors.

A spokesperson states: "It's important to make sure your GMB profile always shows your business in the best light. Refresh your profile regularly to ensure that your Google Business listing remains up-to-date and captivating for potential customers."

Interested parties can learn more at

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