The latest release is aimed at small businesses wanting to improve their Google visibility and rank in the 3-Pack, which attracts the majority of search traffic. There are several important considerations for all website content when adjusting on-page elements for effective SEO, but it's also important to pair these with off-page marketing efforts, the guide explains.
More information can be found at https://moonshotlocal.com/best-tips-to-optimize-your-website-your-website-for-local-seo/
Following the Google algorithm changes in March, more businesses have expressed concern over their rankings. The update sought to reduce spam results and deprioritize unhelpful content, but Moonshot Local notes that it has caused numerous small businesses to suffer - which is why it sought to provide actionable guidance.
According to a recent report from Mobal.io, 56% of local businesses have yet to claim their Google Business Profile, but this can be a key piece in establishing a stronger online presence. Moonshot Local provides step-by-step instructions to help readers optimize their page, complementing the SEO-focused upgrades they make to their website.
The guide also discusses the importance of keyword research, with tools like Google Keyword Planner, Semrush, and Ahrefs as recommended options. These help site owners identify relevant keywords with local intent, making it easier for them to effectively target their audience.
Readers will get detailed advice on optimizing all content for these targeted keywords, including building landing pages, adding keywords to page titles and meta descriptions, and optimizing content to cater to local search intent.
Moonshot Local offers local SEO and marketing services to help businesses in Austin grow their online presence. It has teamed up with PinPoint Local to help clients grow their brand, and the full range of services includes web design, premium hosting, SEO, social media management, and reputation management as part of a full-stack package.
A spokesperson states: "Understanding local SEO is crucial if you rely on local customers. Whether you run a brick-and-mortar store, restaurant, or service business, optimizing for Google is one of the most important steps you can take to improve your local SEO and connect with more customers, and this is where our guide can help."
Interested parties can learn more at https://moonshotlocal.com/best-tips-to-optimize-your-website-your-website-for-local-seo/
Moonshot Local
16238 Ranch Road 620
Suite F-104c
Austin
TX
78717
United States
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