AI-powered Patient Engagement Solutions Disrupt Healthcare Industry with Personalized Care and Improved Outcomes
The market for global patient engagement solutions is expanding steadily, surpassing a valuation of about US$ 29 billion by 2022 and growing at an 8.6% CAGR through 2032. The market is anticipated to reach US$ 66.4 billion by the end of 2032. The patient engagement solutions market refers to the global market for technologies and services designed to improve patient participation and engagement in their healthcare management. These solutions can include patient portals, mobile health apps, remote monitoring tools, and other technologies that enable patients to take a more active role in their healthcare.
The patient engagement solutions market is driven by several factors, including the growing demand for more personalized healthcare, increasing patient expectations for digital health tools, and the need to improve healthcare outcomes while reducing costs. Additionally, the COVID-19 pandemic has accelerated the adoption of patient engagement solutions as healthcare providers have had to find new ways to provide care remotely and maintain patient engagement.
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Key strategies for future growth
When there is a good patient-provider relationship, cooperation is easier to achieve and there are more opportunities to comprehend each patient’s unique health needs. This makes it possible for medical professionals to connect patients more successfully to the therapies and resources required to improve general health. Manufacturers who develop self-hosted, user-friendly engagement solutions that are secure and simple to access are therefore likely to stand out from the competition and gain an edge in this market.
Competitive Landscape
- Ashfielf Engage, a company that offers patient engagement services to healthcare professionals and patients, announced the acquisition of Medaxis in January 2022. In addition, the company is expanding its staff in Canada by 40 Medaxis workers. The strategic relationship between Ashfield Engage and Medaxis will enable Ashfield Engage to offer specialized solutions to clients across the nation. The two companies have already worked together on a number of projects.
- In March 2022, UST and Well-Beat will introduce a groundbreaking digital patient engagement SaaS platform in partnership with Well-Beat, an Israeli firm that uses behavioral AI to bring the human touch to healthcare. At the point of care, digital solutions give clinicians individualized conversational advice that is matched to the patient’s motivational factors. This program assesses more than 1,400 variables, including the development of a disease condition, in order to provide both direct and indirect behavioral nudges. Communication is dynamically changed to support intelligent treatments and offer patients individualized experiences through quick surveys, medical data, and connected gadgets.
Key Patient Engagement Solutions Providers
- McKesson Corporation
- Allscripts Inc.
- Medecision Inc.
- Cerner Corporation
- IBM Phytel
- Axial Exchange
- Orion Health
- Emmi Solutions LLC
- Athenahealth Inc.
- GetWellNetwork Inc.
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Regional Analysis For Patient Engagement Solutions Market
- North America: This region includes the United States and Canada, and it is expected to hold the largest market share due to the presence of a large number of healthcare IT companies, increasing government initiatives to promote digital health, and the growing adoption of patient engagement solutions by healthcare providers.
- Europe: This region includes countries such as Germany, France, Italy, and the United Kingdom. The market in Europe is expected to grow at a significant rate due to the increasing adoption of digital health technologies, rising healthcare costs, and increasing patient expectations for personalized healthcare.
- Asia Pacific: This region includes countries such as China, India, Japan, and South Korea. The market in Asia Pacific is expected to grow at a significant rate due to the increasing demand for healthcare services, growing healthcare infrastructure, and increasing investments in digital health technologies.
- Middle East & Africa: This region includes countries such as Saudi Arabia, UAE, and South Africa. The market in the Middle East & Africa is expected to grow at a moderate pace due to the increasing adoption of digital health technologies, rising healthcare expenditure, and increasing government initiatives to promote healthcare IT.
- South America: This region includes countries such as Brazil and Argentina. The market in South America is expected to grow at a moderate pace due to the increasing adoption of digital health technologies, rising healthcare expenditure, and increasing government initiatives to promote healthcare IT.
Key Questions Covered in the Patient Engagement Solutions Market
- What is the current size of the patient engagement solutions market, and how is it expected to grow in the future?
- What are the key drivers, challenges, and opportunities in the patient engagement solutions market?
- Which type, delivery mode, application, and end-user segments are expected to drive the demand for patient engagement solutions?
- What are the regional trends and developments in the patient engagement solutions market, and how do they impact market growth?
- What are the key strategies adopted by the major players in the patient engagement solutions market, and how do they impact the competitive landscape?
- What are the recent technological advancements in the patient engagement solutions market, and how do they impact market growth?
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Geographically, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is expected to hold a significant share of the patient engagement solutions market due to the presence of a large number of healthcare IT companies, increasing government initiatives to promote digital health, and the growing adoption of patient engagement solutions by healthcare providers.
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