Advertising Market Size, Share, Global Industry Overview, Trends, Latest Insights, Opportunity and Forecast 2023-2028

According to IMARC Group’s latest report, titled “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, The global advertising market size reached US$ 615.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 834.9 Billion by 2028, exhibiting a growth rate (CAGR) of 5.35% during 2023-2028. 

Advertising represents a means of communication through which numerous brands inform about their product or service and influence consumer buying behavior. It aids consumers in learning about upcoming events and discovering new products or services. With time, advertisers have realized the potential of mobile devices as a means of reaching an individual or mass audience virtually from anywhere and at any time. Consequently, the advertising industry has evolved from traditional media platforms to online and digital advertising.

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Advertising Market Trends:

The rising expenses on media and entertainment are among the key factors stimulating the global advertising market. Moreover, the increasing consumer expenditure capacity for acquiring internet access, subscribing to newspapers, magazines, television, radio, video gaming, etc., and regular visits to movie theaters is acting as another significant growth-inducing factor. Besides this, the inflating investments in advertising, as it is essential for a company survival by advertising brands and companies to attract consumer attention are positively influencing the market growth. Furthermore, the growing mobile advertising over the past few years, as it has emerged as a cost-effective, convenient, and highly targeted way of communication for specific groups of mobile users is also propelling the market growth across the country. Apart from this, the widespread adoption of advertising in building the brand name, increasing sales, creating demand and engagement, and expanding the consumer base is further fuelling the market growth. Additionally, the elevating funds by several leading advertising agencies in digital advertising are anticipated to fuel the global advertising market over the forecasted period.

Advertising Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

• WPP Group PLC
• Omnicom Group Inc.
• Publicis Groupe
• The Interpublic Group of Companies, Inc.
• Dentsu Inc.

Key Market Segmentation:

The report has segmented the global advertising market on the basis of type and region.

Breakup by Type:

• Television
• Print (Newspaper and Magazine)
• Radio
• Outdoor
• Internet (Search, Display, Classified, Video)
• Mobile
• Cinema

Breakup by Region:

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others)
• Middle East and Africa ( Turkey, Saudi Arabia, Iran, United Arab Emirates, Others)

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This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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