According to the latest report by IMARC Group, titled “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” The global advertising market size reached US$ 615.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 834.9 Billion by 2028, exhibiting a growth rate (CAGR) of 5.35% during 2023-2028.
Advertising is a marketing tool that aims to create awareness, promote, and persuade consumers to purchase a product or service. The primary goal is to generate sales and revenue for the business. It creates attention-grabbing messages that capture the audience's interest and convinces them to buy a product. One of the key advantages of advertising includes establishing and increasing brand recognition and loyalty. It also helps build trust and create a connection with the target audience by consistently exposing consumers to the company's brand message. There are several types of advertising available in the market, including print, television, radio, online, and outdoor advertising.
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Global Advertising Market Trends:
Increasing consumerism, the shifting focus on personalized messages, and the rising penetration of smartphones and the internet are some of the primary factors bolstering the market growth. Moreover, the rapid adoption of video advertising on platforms such as YouTube and social media and surging programmatic advertising are providing an impetus to the market growth. Additionally, key market players are using advanced technologies, such as digital advertising, to differentiate themselves and stand out in crowded markets, which, in turn, is creating a positive outlook for the market. Apart from this, rapid globalization and the increasing need for effective communication are propelling the market growth.
Global Advertising Market 2023-2028 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the market has also been characterized by the presence of numerous small and large manufacturers who compete in terms of prices and quality.
Some of the leading players operating in the market are:
- WPP Group PLC
- Omnicom Group Inc.
- Publicis Groupe
- The Interpublic Group of Companies, Inc.
- Dentsu Inc.
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Key Market Segmentation:
Breakup by Type:
- Television
- Print (Newspaper and Magazine)
- Radio
- Outdoor
- Internet (Search, Display, Classified, Video)
- Mobile
- Cinema
Breakup by Region:
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others)
- Middle East and Africa ( Turkey, Saudi Arabia, Iran, United Arab Emirates, Others)
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This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.
Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
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