Premium Service Brands Propels Growth by Brand Stacking

Home Services Leader Targets Existing Customers to Drive Sales

CHARLOTTESVILLE, VA / ACCESSWIRE / May 22, 2023 / Premium Service Brands (PSB), the leader in home services franchise opportunities, propels growth and leverages existing customers by brand stacking.

Brand stacking enables franchise owners to be a one-stop shop for home services in their local communities. It allows franchisees to own multiple brands in the same industry or market. Stacking complementary brands increases market share, improves customer loyalty, and boosts revenue. Brand stacking trims customer acquisition costs by leveraging existing clients.

"Brand stacking establishes our franchisees as home services leaders in their local communities," said Paul Flick, Chief Executive Officer of PSB. "They can cross-market to customers and generate additional leads by offering complementary services."

Brand stacking helps PSB provide entrepreneurs with more opportunities and facilitates growth. The company signed 92 franchise deals in 2022 and surpassed 1,000 franchise locations this year. PSB recently partnered with Susquehanna Private Capital LLC to focus on growth and add brands to its roster. They franchise nine home services brands, including 360° Painting, House Doctors, and Maid Right. In April, PSB acquired Window Gang, a franchise specializing in environmentally friendly exterior cleaning services for residential and commercial customers.

"Having multiple brands creates synergy and improves the customer experience. Franchise owners can cut costs by sharing employees and equipment across multiple brands," Flick said. "Brand stacking combats seasonality and limits the impact of market fluctuations."

Brand stacking also improves customer service and gives franchise owners a competitive advantage. As part of its brand-stacking initiative, PSB launched the Nesto program in several markets to create a centralized, lead-sharing hub to provide homeowners with a network of quality local businesses and help franchise owners drive sales.

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ABOUT PREMIUM SERVICE BRANDS
Headquartered in Charlottesville, Va., Premium Service Brands (PSB) is a leader in home services franchise opportunities. PSB provides services to an ever-expanding customer base by building meaningful connections and creating lifelong customers. The company's lineup of niche home services brands includes 360° Painting, ProLift Garage Doors, Maid Right, Kitchen Wise & Closet Wise, Window Gang, Rubbish Works Junk Removal, The Grout Medic, House Doctors, and RooterMan. To get started building a new future with a franchise of your own, visit www.premiumservicebrands.com.

Media Contact:
Jacquelyn Masse
919-459-8167
jmasse@919marketing.com

SOURCE: Premium Service Brands

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