Peak Protein Wins Sofi(TM) Gold Award in Wellness Bars & Gels - Ushering in a New Era of Wholesome Protein Snacks

Published May 21, 2024

MANASQUAN, NJ / ACCESSWIRE / May 21, 2024 / Peak Protein's Chocolate Peanut Butter Crunch Bar has won the Gold Award in the Wellness Bars & Gels category as part of the Specialty Food Association's (SFA) 2024 sofi™ Awards, a top honor in the $207-billion specialty food industry.

Peak Protein Chocolate Peanut Butter Crunch sofi Award Banner
Peak Protein Chocolate Peanut Butter Crunch sofi Award Banner
Image of a box of Peak Protein Bars, cross-section of bars cut in half, and a full bar in wrapper alongside a sofi award gold trophy.

"sofi Gold Award winners have accomplished something really extraordinary," said SFA President Bill Lynch. "Those that earn top marks from our judges really are the best of the best."

Peak Protein's Chocolate Peanut Butter Crunch Bar was selected by specialty food experts, buyers, and media as the top product in its category. Products are judged on taste, including flavor, appearance, texture, ingredient quality, and innovation. All tastings are anonymous and held at the prestigious Rutgers Food Innovation Center.

"We are thrilled that the industry's experts recognize the exceptional taste, texture, and quality of our bars," said Tom Chinery, founder of Peak Protein. "This award is not just a validation of our product but a significant step towards the industry acknowledging the need for real, wholesome nutrition. The fact that our bars, free from unnecessary additives and filled with high-quality ingredients, are being celebrated shows a shift towards prioritizing clean ingredients over the artificial and often harmful ingredients found in many other products on the market. Knowing that we are contributing to people's health with a product they can trust makes this recognition incredibly meaningful to us."

Peak Protein is revolutionizing the protein bar market by offering a product that satisfies the growing demand for natural, wholesome ingredients without compromising on taste. The Chocolate Peanut Butter Crunch Bar is crafted with high-quality, wholesome ingredients, including organic milk chocolate, grass-fed whey protein, and real fluffy nut butters. This bar ushers in a new era of protein bars that are genuinely nutritious while also providing excellent taste and texture. All of this is achieved without the use of sugar alcohols, cheap protein fillers, or other gastric-distressing ingredients found in most other bars on the market. Peak Protein Bars are designed to be a pleasure to eat and easy to digest.

Peak Protein stands out for its unwavering commitment to using only the finest ingredients, ensuring that each bar provides a powerful source of protein while also being a delightful treat. The brand's dedication to quality and nutrition sets a new standard in the crowded protein bar market.

Peak Protein products are available at various stores and online platforms. You can find them for sale on Amazon with Prime shipping.

About Peak Protein

Peak Protein was founded in 2023 by Tom Chinery in Manasquan, NJ. The company is dedicated to shaking up the status quo and creating protein bars that are both delicious and genuinely nutritious. Using only the highest quality ingredients and innovative methods, Peak Protein is committed to providing products that meet the market's demand for natural and wholesome nutrition. More information can be found at

About the Specialty Food Association

The Specialty Food Association (SFA) is a not-for-profit trade association representing the $207-billion specialty food industry. Founded in 1952, SFA champions industry success for a diverse community of makers, buyers, and service providers. SFA operates the Fancy Food Shows and the sofi™ Awards, which have honored excellence in specialty food annually since 1972. For more information, visit

Contact Information

Jennifer Cohan
SFA Press
(646) 878-0306

Tom Chinery
Peak Protein Founder

SOURCE: Peak Protein Inc.


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