MassageLuXe Smashes the Benchmark in a Franchisee Satisfaction Survey

Fast Growing Spa Franchise Achieves Exceptional Scores in Analysis by Franchise Business Review

ST LOUIS, MO / ACCESSWIRE / October 10, 2023 / MassageLuXe, a rapidly expanding massage and spa franchise that sets the industry standard for membership-based massage, facial, and waxing services, is thrilled to share the results of recent franchisee satisfaction survey. The survey, carried out by Franchise Business Review, an independent market research firm serving the franchise sector, showcases MassageLuXe's remarkable performance across various categories, and shows MassageLuXe isn't just meeting expectations - it's surpassing them.

MassageLuxe's overall Franchise Satisfaction Index (FSI) score is 81 - a score 16% higher than the average benchmark score of 70. Among 365 participating brands, this achievement places MassageLuXe in the elite tier of the 2023 Franchise Business Review benchmark.

FBR Benchmark Survey Highlights:

• Training and Support Score: 83 - 38% higher than the benchmark of 60.
• Franchise System Score: 80 - 25% higher than the benchmark of 64.
• Leadership Score: 82 - 19% above the benchmark of 69.
• Core Values Score: 84 - a 9% lead over the benchmark of 77.

Within the survey, FBR also compared MassageLuXe against the industry category of Health / Personal Services. MassageLuXe's score of 81 was no match for the rest of the industry, which scored a 64.

FBR Health / Personal Services Survey Highlights:

• Training and Support Score: 83 - 54% higher than the industry score of 54.
• Franchise System Score: 80 - 36% higher than the industry score of 59.
• Leadership Score: 82 - 30% above the industry score of 63.
• Core Values Score: 84 - a 20% lead over the industry score of 70.

"I'm profoundly proud of our brand's accomplishments and the results of the Franchise Business Review Franchisee Satisfaction Survey," said Mark Otter, President and CEO of MassageLuXe. "These results are not just numbers, but a testament to our unwavering commitment to fostering an environment of growth, support, and shared success for our franchise owners."

The brand's franchisees echoed this sentiment in the comment section of the FBR survey. One franchisee shared, "Mark and his executive team have wholeheartedly embraced a culture of positivity. Their consistent leadership since the brand's inception is truly commendable."

Another franchisee wrote, "The comprehensive training program provided is thoughtfully structured, covering every aspect of spa management. The support is unparalleled, and I'm grateful for the extensive resources available to us."

To learn more about the brand or to discover franchising opportunities with MassageLuXe, visit https://massageluxe.com/franchise-opportunities/.

MEDIA CONTACT:

Nancy Bostrom
nbostrom@919marketing.com
919-459-8163

About MassageLuXe

Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has more than 80 locations across 22 states and will surpass 100 locations in early 2024.

SOURCE: MassageLuXe

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