Marietta By Voyant Beauty, The Industry Leader in Hotel Amenities is Now Fluent
This name change reflects the Company's modern, fresh approach; solidifying Voyant Beauty's commitment to hotel amenity excellence.
HODGKINS, IL / ACCESSWIRE / November 10, 2023 / Fluent by Voyant Beauty is the trusted leader in hospitality. Formerly Marietta, now powered by the global infrastructure and innovation of Voyant Beauty with its acquisition in August 2020, Fluent by Voyant Beauty announces its rebranding, offering a fresh new face and truly fluent hotel amenity experience worldwide.
Further incorporating into the Voyant network, Fluent by Voyant Beauty's rebrand supports the Company's efforts in strengthening supply chain, broadening connections to brand partners, strengthening RSPO and PCR initiatives, increasing their EcoVadis sustainability rating, boosting their ESG program, and solidifying the Company's dedication to exceptional customer service. Fluent by Voyant Beauty has the largest dedicated manufacturing capacity in the amenity industry and will continue to provide an elevated amenity experience for hotel and resort guests worldwide.
Focused on premium quality, earth-friendly solutions and true product innovation, Fluent has been handcrafting hospitality on a global scale for over 45 years. This rebranding reflects the truly cohesive, modern end-to-end experience for brands, distributors and hotel properties that the Company has worked to achieve.
"This is not simply a name change to Fluent. This change embodies our company's unified vision by aligning our values, goals, and mission under a cohesive brand," remarked Richard McEvoy, CEO of Voyant Beauty. "It represents our commitment to evolving for the future to ensure that we meet the needs of our hotel and brand partners by offering our customers diverse and innovative solutions for the hospitality market."
Today, Fluent provides innovative hotel amenity solutions and maintains compelling partnerships with major hotel chains, along with a broad range of independent hotel groups to enrich guest experiences. Fluent offers their hospitality partners a diverse portfolio of brands that ensure satisfaction for every hotel from economy to luxury, from salon brands to green brands, from established household brand names to specialty niche brands.
"The strategic growth we have planned for Fluent is taking a tangible form with this rebranding," shared Andy Ahonen, VP Sales & General Manager of Fluent by Voyant Beauty. "This symbolizes Voyant's commitment to expanding our market presence, diversifying our offerings, our brands, and catering to a broader audience in hospitality. This marks the first step in a series of initiatives that are all designed to strengthen our commitment to be a valued partner for both existing and new customers as well as our brands."
For its brand partners, Fluent presents a vision for collaborative growth. While the Company's name has changed, its commitment to quality, earth-minded solutions and exceptional customer service remains steadfast. As Fluent, the Company is set on employing dedicated hospitality amenity programs to help brands reach their global consumer base through sampling, experience, and adoption - all with zero upfront investment. Fluent's newest brand partners include R+Co, Harlem Perfume Co., OURSIDE, OSEA, Kevin.Murphy, EVO, Lifetherapy, Hudson Made NY, and Fresh Monster, joining Fluent's enduring brand partners Paul Mitchell, BABOR, Soapbox, Farmhouse Fresh, JR Watkins, and more.
As the Company builds on its legacy of providing elevated amenity experiences, it remains dedicated to serving the evolving needs of hotels and brands, while providing global travelers with an exhilarating, refreshing, and modern amenity experience.
To learn more about Fluent by Voyant Beauty, its portfolio of award-winning brands and multi-category leadership, please visit www.fluentbyvoyant.com.
About Fluent by Voyant Beauty (formerly Marietta by Voyant Beauty)
Fluent by Voyant Beauty is the trusted leader in hospitality amenities. Fluent has been handcrafting hospitality on a global scale for over 45 years, making it the perfect hospitality companion with solutions tailored to fit hotel and brand partners' unique needs. Powered by the global infrastructure and innovation of Voyant Beauty, Fluent offers a fresh new face and a world of partnership possibilities for hotels, resorts, venues and vacation properties around the globe.
About Voyant Beauty
Voyant Beauty is a leading, full-service partner to the personal care and beauty industry serving customers at every stage of the brand lifecycle. Voyant Beauty was formed in 2019 following the acquisitions of Vee Pak, Aware Products, Cosmetic Essence Innovations, and KIK. Headquartered outside of Chicago, Voyant Beauty's integrated network of innovation and 12 manufacturing facilities delivers responsive solutions and increased speed to market. Additional information about Voyant Beauty can be found at www.voyantbeauty.com.
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SOURCE: Fluent by Voyant Beauty
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